The extent to which a firm can meet short-term obligations.
The extent to which a firm can meet short-term obligations.
100
The process of defining, anticipating, creating, and fulfilling customer's needs and wants for products and services.
What is Marketing?
100
The process of arranging duties and responsibilities in a coherent manner in order to determine who does what, and who reports to whom.
What is Organizing.
100
Includes activities such as advertising, sales, promotion, publicity, etc, as a basic function of marketing.
What is selling products and services?
100
Evaluates a firms major strengths and weaknesses in the functional areas of business and provides a basis for identifying and evaluating relationships among those areas.
What is the IFE Matrix.
200
The balance between debt and equity in a firms long-term capitol structure.
What is long-term debt to equity ratio?
200
A firm's strengths that cannot be imitated by it's competitors. Strategies are aimed at targeting weaknesses and potentially turning them into __________.
What are distinctive competencies?
200
Includes activities such as recruiting, interviewing, testing, selecting, orientating, training, developing, caring for, etc... with employees.
What is Human Resource Management?
200
Examination and evaluation of consumer needs, desires and wants.
What is customer analysis?
200
A list of twenty strengths and weaknesses.
What is the first step in developing an IFE Matrix.
300
The average length of time it takes for a firm to collect credit sales.
What is the accounts receivable turnover ratio?
300
Often considered the best measure of a firm's competitive advantage in overall attractiveness to investors.
What is finance and accounting?
300
Includes all of these activities that are undertaken to insure that actual operations conform to plans.
What is controlling?
300
An activity to determine ahead of time whether a certain product, service, or selling approach will be cost effective.
What is test marketing?
300
The IFE Matrix score of 2.5 is the industry __________
What is the average.
400
What ratio is expressed by this formula:
(Sales - Cost of Goods Sold) / Sales
What is Gross Profit Margin?
400
Its purpose is to improve the performance of an enterprise by improving the quality of managerial decisions.
What is management information systems?
400
Tasks include forecasting, developing objectives, devising strategies and setting goals.
What is planning?
400
Important when a firm is striving to implement a market or forward integration strategy.
What is distribution?
400
Multiply each factors weight by its rating, to determine a weighted score for each variable.
What is the fourth step of developing an IFE Matrix.
500
This category of ratios measures the firm's ability to maintain its economic position in the growth of the economy and industry.
What are growth ratios?
500
What Internal Force do these sub-categories fall under: customer service, warranties, advertising, packaging, and pricing.
What is Marketing?
500
Taking corrective action is the fourth step in what function of management.
What is controlling?
500
Consumers, government, suppliers, distributors, and competitors.
Who are stakeholders?
500
It can be listed twice as both a strength and a weakness.