What is the sum of individual opinions on an issue affecting those individuals?
100
Has roots in he 17th Century, when the Roman Catholic Church set up the congregation for propagating the faith.
What is Propaganda
100
Opinion Leaders
What is a catalyst for the formation of public opinion through their knowledge and ability to articulate ideas about specific issues?
200
The implication or direct statement that everyone wants the product or that the idea has overwhelming support.
What is bandwagon?
200
A type of leader defined by sociologists as someone in a formal leadership position.
What is a power leader?
200
A frequently used device to achieve credibility
What is a testimonial?
300
The selection of facts and data to build an overwhelming case on one side of the issue, while concealing the other side.
What is card stacking?
300
An approach often used by individuals to show humble beginnings and empathy with the average citizen.
What is plain folks?
300
The technique of associating a cause, product or idea with favourable abstractions such as freedom, justice, democracy and the American way.
What is glittering generalitites?
400
Relates to how journalists select certain facts, themes, treatments, and words to frame a story.
What is framing?
400
The following are examples of:
1. Lack of message penetration
2. Competing messages
3. Self-selection
4. Self-perception
the above are examples of
What are limitations on effective persuasive messages.
400
A constructive process that builds toward consensus.
What is conflict in the public arena?
500
1. Change or neutralize hostile opinions
2. Crystallize latent opinions and positive attitudes
3. Conserve favourable opinions
the above are examples of