Chapter 8
A specific group of consumers than an organization selects as the focus of its marketing plan.
What is Target Market?
Listening, reading, and writing are examples of..
What are three types of communication skills?
The idea that an organization needs to satisfy it's customers while also trying to reach it's organizational goals.
What is Marketing Concept?
Personal attitude, Work ethic, and Leadership are examples of..
What are three hospitality-specific traits?
Newspapers, Radio, or Television are examples of..
It is the process of giving and receiving messages without words, via eye contact, hand gestures, and body language.
What is nonverbal communication?
Statistics that describe a population in terms of personal characteristics. Such as age, gender, income, ethnicity, or education
What are demographics?
1. Research 2. Compile a Portfolio 3. Draft a Resume 4. Apply for a Job 5. Interview 6. Follow up
What is are the steps for the Employment Process?
Internal- operations, accounting, and public relations
External- resource supplier, product distribution, competition, size of company, demographics, economics, politics, and technology
What are internal and external factors that influence the marketing environment?
Skills, summary, education, previous work experience, and contact information are included in..
What is in a Resume?