8.1
What is the marketing concept?
The idea that an organization needs to satisfy its customers while also trying to reach its organizational goals
What are demographics?
Statistics that describe a population in terms of personal characteristics. Such as age, gender, income, ethnicity, or education
What are the basic skills for job success?
Reading, writing, mathematics, speaking, and listening
Where is one place to begin your job search?
The internet
What is a target market?
Specific group of consumers than an organization selects as the focus of its marketing plan
What are the four Ps of marketing mix?
Product, Place, Price, and Promotion
What are three types of communication skills?
Listening, reading, and writing
What is a portfolio?
A portfolio is a collection of samples of best work, designed to highlight strengths, skills, and competencies.
What are different forms consumers use to possess an item?
Cash, credit cards, travelers checks, and gift certificates
What is the purpose of having a mission?
It reflects how that business operates both internally and externally.
What are three hospitality-specific traits?
Personal attitude, work ethic, and leadership.
What are two items that are part of a resume?
Skills, summary and contact information, profile, education, job experience, etc.
What are factors in making a price decision?
Focus on prices of similar products, marketing costs, cost to produce, and value to consumer
What are goals and objectives?
Goal- the eventual desired outcome.
Objectives- the steps that will lead to the goal.
What is nonverbal communication?
It is the process of giving and receiving messages without words, via eye contact, hand gestures, and body language.
What is the first step of the employment process?
Research
What are different promotion activities?
Simple: Newspapers, radio, or television
Complex: Celebrity endorses or elaborate giveaways
What are the internal and external factors that influence the marketing environment?
Internal- operations, accounting, and public relations
External- resource supplier, product distribution, competition, size of company, demographics, economics, politics, and technology
What are three types of required skills for applicants entering the workforce?
Basic Skills, Thinking skills, and personal qualities
What are some on-the-job tips for success?
Ask for feedback, study the employee handbook, and be professional.