Product
A tangible physical entity
What is a good
Relatively inexpensive, frequently purchased items for which buyers exert minimal purchasing effort
What is convenience products
Facilities and nonportable major equipment
What is installation
Maintenance, repair, and operating items that facilitate productions and operations but do not become part of a finished product
What is MRO Supplies
Bread, soft drinks, chewing gum, gasoline, newspapers are examples of this consumer category
What are convenience products
An intangible result of the application of human and mechanical efforts to people or objects
What is a service
Items for which buyers are willing to expend considerable effort in planning and making decisions
Equipment that does not become part of the final physical product but is used in production or office activities
What is accessory equipment
Classification of business product that is nonportable
What is installation
Appliances, bicycles, furniture, stereos, cameras, and shoes are examples of this consumer category
What are shopping products
A concept, philosophy, image, or issue
What is an idea
Items with unique characteristics that buyers are willing to expend considerable effort to obtain
What is specialty products
Basic natural materials that become part of a physical product
What is raw materials
The intangible products that many organizations use in their operations
What is business services
Mont blanc pens, baseball signed by Babe Ruth, and a Tag Heuer Indy 500 wristwatch are examples of this consumer category
What are specialty products
Products purchased to satisfy personal and family needs
What is consumer products
Products purchased to solve a sudden problem, products of which customers are unaware, and products that people do not necessarily think about buying
What is unsought products
Items that become part of the physical product and are either finished items ready for assembly or products that need little processing before assembly
What is component parts
Minerals, chemicals, agricultural products like corn, materials from forests and oceans
What are raw materials
The services provided by ServiceMaster Clean, Rescue Rooter, and Servpro are examples of this consumer category
What are unsought products
Products bought to use in an organization's operations, to resell, or to make other products
What is business products
The consumer product classification of pet insurance
What is a specialty product, per textbook
Personal opinion, shopping product
Materials that are used directly in the production of other products but are not readily identifiable
What is process materials
The Business Product classification of killer wasps that are sprayed on sugarcane and soybean plants to combat bugs that threaten the plants.
What is a raw material per the textbook
Personal opinion, MRO Supply
Build-a-bear demonstrates this element/component of the Total Product
What is the experiential element of the product