Bird
Dog
Cat
Fox
Fish
100
A light bulb can be all of the following except: a consumer product. a business product. either a consumer product or a business product. a business product if it is used to light an assembly line in a factory. a consumer product if it is used to light the office of the board of directors.
What is a consumer product if it is used to light the office of the board of directors.
100
Ryan is on his way to work when he realizes he has a flat tire. He swings into Sam’s Club and has a new tire installed. Ryan’s purchase of a new tire in this situation is considered to be: a shopping good a convenience good an unsought good a specialty good an industrial good
What is an unsought good
100
Dannon Yogurt represents what type of product for most consumers? Convenience Business Shopping Specialty Durable
What is Convenience
100
Energizer batteries would be classified as which type of product? Convenience Shopping Specialty Unsought Industrial service
What is Convenience
100
The Carsons are going on a vacation back to Texas. When they lived there, Gwen Carson loved Blue Bell Cookies. Blue Bell is sold only in Texas. She plans to buy two boxes at the first store she visits after they arrive. For Gwen, Blue Bell represents a(n) ____ product. convenience shopping specialty unsought durable
What is specialty
200
Shannon Hill needed to buy an airline ticket to visit her parents. She went to several websites to compare rates and chose a flight on Go Anywhere Airlines because, for a similar price to other airlines, it had a better reputation for service. For Shannon, this flight is an example of which type of product?
What is Shopping
200
As Beth and Rob search for a new home, they are interested only in houses built by a particular builder. This purchase is characteristic of a(n) ____ product.
What is specialty
200
Jose went skiing one weekend with several of his friends. While at the slope, Jose injured his leg and needed to see a doctor. Jose is likely going to view solutions to his problem as
What is unsought products.
200
A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This computer is an example of which type of business product?
What is Accessory equipment
200
A set of Bose car speakers sold to Ford for use in the production of a hybrid Escape would be an example of a(n)
What is component part.
300
Sara Lee Corporation manufactures desserts, breads, pantyhose, meats, and a variety of other products. These products make up Sara Lee's product
What is mix.
300
Procter & Gamble makes at least eight different laundry detergents. This is most relevant to the issue of
What is depth of product mix.
300
Sales of Schwinn’s apartment-sized exercise machine have experienced a steady climb; however, the profits have been negative. The Schwinn exercise machine is most likely in the ____ stage of the product life cycle.
What is introduction
300
During the introduction stage of a successful product, profits are usually
What is negative and increasing.
300
In which stage of the product life cycle do profits begin to decrease?
What is Growth
400
Grand Resorts Hawaii has just celebrated its first profit since opening two years ago. Grand Resorts Hawaii is most likely in the ____ stage of the product life cycle.
What is growth
400
During the growth stage of the product life cycle, marketers must
What is fortify the product position.
400
Heinz promoting its vinegar as an effective cleaner for wall, glass, kitchen, and bathroom surfaces would most likely be a strategy for the ____ stage of the product life cycle.
What is maturity
400
When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the ____ stage of the product life cycle.
What is maturity
400
As Jessica enters Audio Jetz car electronics department, she is asked by the salesperson if she has seen the new plug-in cell phones with coffee-warming app. She answers that she didn't know that this type of app for cars was available. Based on this information, she is now in what stage of the product adoption process for this item?
What is Awareness
500
While Alec’s grandfather still prefers using a land line, he just bought his first cell phone. Alec’s grandfather is most likely oriented toward the past and is a member of the ____ group.
What is laggards
500
Coca-Cola has expanded to Diet Coke, Cherry Coke, and Caffeine-free Coke, to name a few. These are examples of
What is line extensions.
500
Quality modifications are changes that relate to a product's
What is dependability and durability.
500
When Conair adds an electrical component that automatically shuts off its curling irons when they have been left on for more than one hour, this improvement would best be classified as a(n)
What is functional modification.
500
When marketers at Nabisco met with groups of young adults to identify the types of snacks that young people want, they were engaging in which phase of new-product development?
What is Idea generation
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