Four-Step Process
This is the first step in the Four-Step Process
What is Identify Stakeholders?
These are the three dimensions of stakeholders used in the Salience Model
What are Power, Legitimacy, and Urgency?
This is the story element where the protagonist faces a defining challenge that is the peak of the story
What is the Climax?
This is a story type where the protagonist faces a series of challenges culminating in a magical defeat of an intimidating enemy
What is Overcoming the Monster?
These are the names of the presenters
Who are Matt and Chris?
This is the second step in the Four-Step Process
What is Understand Stakeholders?
These stakeholders are found where Power and Urgency meet
Who are Dangerous stakeholders?
Pronounce this word: Denouement
What is day-new-mon?
This is a business example of a Rebirth story type
What is Chipotle's recovery from E. coli issues?
This is the score this presentation will receive
What is 100%?
This is the third step in the Four-Step Process
What is Prioritize Stakeholders?
These stakeholders have all three dimensions of the model
Who are definitive stakeholders?
This is the origin point of the hero's journey
What is the Status Quo?
This is a story type where the hero has humble beginnings, but makes it to the heights of glory by the end of the story
What is Rags to Riches?
This man is the best BCOM instructor in Eller
Who is Mikel Chertudi?
What is to conduct a successful stakeholder analysis?
OR
What is to aid businesspeople in making decisions?
These are the two key types of stakeholders
What are internal and external?
This is the moment that initiates the story and sends the protagonist on their way
What is the Inciting Action?
This is why story-telling is so important to business
What is the innate human story-telling trait?
This is the number of Story Types
What is seven?
This is the fourth step in the Four-Step Process
What is Plan Communication with Stakeholders?
What is to prioritize stakeholders?
Who is Freytag?
These are two opposite types of stories, many examples of which are found in Shakespeare's works
What are Tragedy and Comedy?
Name two external stakeholders and two internal stakeholders
External: Suppliers, Customers, Community, Media, Competitors, Regulators
Internal: Employees, Management, Shareholders