5
6
7
8
random
100
audience fragmentation
What is the audience of mass media is becoming less of a mass audience, its segments more narrowly defined.
100
persistence of vision
What is the physiological phenomenon in which our brain retains images for about 1/24 of a second
100
Guglielmo Marconi
What is the father of radio
100
69%
What is the percentage of heads-of-household play video games
100
Titanic
What is the all-time No. 1 domestic box office hit movie
200
a target audience
What is the groups of demographically targeted people bound by little more than an interest in a given form of media content are referred to as
200
Thomas Edison
What is the first person to build a motion picture studio
200
Announcing that Warren G. Harding had been elected president
What is the first commercial radio broadcast
200
38%
What is the percentage of American's millions of video game players are female
200
1939
What is the regular television broadcasting first introduced to the public
300
hypercommercialism
What is it when kanye west includes brand names in his song lyrics in exchange for cash, this is and example of
300
The Great Train Robbery
What is the first American-made motion picture to tell a story
300
Radio Act of 1912
What is the Congressional law established control over broadcasting
300
PCs, internet, game consoles any correct.
What is the most frequently played game type
300
83%
what is the percentage of adult Americans get their news from television
400
Concentration of ownership
What is Time Warner, the world's largest media company, owns Time Inc., CNN, Warner Bros. studies and Fortune magazine.
400
Edison's Vitascope
What is the device that sparked the birth of the American movie business
400
WEAF
What is the first radio advertising commercial aired in 1922
400
sticky
What is the term used to describe players tending to stay with one game site than any other site
400
2.7 million
What is the average cost of a 30-second spot during the 2008 Super Bowl
500
product placement
What is the integration, for a fee, of specific branded products into media content
500
The Birth if a Nation
What is considered the most influential silent film of all time
500
94%
What is the percentage of Americans listen to the radio in an average week
500
hypercommercialism
What is product placement and advergaming
500
on a mobile device
What is the very latest way to receive and view television
M
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