Words or phrases that are like signposts, telling readers where they are going in a story.
Transitions
The characteristic that means writing has a logical order and flows easily.
Coherence
A sentence construction or "voice" that has the subject doing the action.
Active
The characteristic that makes people want to read your story.
Interest
Language that is specific to a profession, field or even a generation.
Jargon
The characteristic that means writing makes a point and all ideas support that point.
Focus
The process of turning a verb or an adjective into a noun.
Nominalization
The emotional meaning of a word.
Connotative
The literal or dictionary definition of a word.
Denotative
Words or phrases used to obscure the true meaning of what is being said.
Euphemisms
Words that can be experienced through the five senses.
Concrete
The characteristic that means there is no question about what the author is saying.
Clarity
Words that cannot be experienced through the five senses.
Abstract
Extra words in a sentence, including redundancies and inflated phrases, that don't add meaning.
Clutter
A technique that basically means "don't use a long word when a short one will do."
Simplify