Business Administration
A form of business ownership that is owned by stockholders who have purchased units or shares of the company
What is a corporation?
List the 4 P's of marketing in the marketing mix:
What is product, price, place and promotion?
You pay Burger King for the right to set up a location in Barcelona under the corporate headquarters' guidance and regulation. This is an example of
What is Franchising
What type of financial statement includes an accounting of the shareholders' equity for a company?
What is Balance Sheet?
Someone who takes the financial risk of starting and managing a new venture
What is an entrepreneur?
Involves the use of machines to carry out production tasks
What is automation?
Job applications often list on their resumes the names, positions, and addresses of several people who are willing to serve as:
What is references?
Generating revenue to pay for services that are provided to the public is the reason for
What is Taxes
What type of credit applies to utilities that have been consumed but not yet paid for?
What is service credit?
Designed to combine capital, experience, and the abilities of two or more people
What is a general partnership?
Executive summary, description of the business opportunity marketing and sales strategy and financial forecasts are all part of what?
What is a business plan
What type of environmental factors do businesses often consider when conducting a situational analysis?
What is Internal and external?
Which major marketing function determines how various products will be shipped?
What is distribution
When the value of the dollar decreases in foreign exchange markets, the inflation rate tends to...
What is rise?
Someone within a large corporation who takes direct responsibility for turning an idea into a profitable finished product using “entrepreneurial” skills
What is an Intrapreneur?
The value and ability of two companies combined is greater than the performance of the individual entities
What is synergy?
The price factor is important to the other three factors in marketing because the four marketing factors are:
What is interdependent
What can be learned from monitoring the sales data of any hospitality and tourism business?
What is average amount of sales per customer
What is a common consequence of poor financial-information management?
What is Inaccurate data?
A long-range planning (three to five years) for the company as a whole
What is strategic planning?
A strategy that takes ownership of several stages of production instead of using third party companies
What is vertical integration?
What synectics technique compares a problem with something else that is unrelated?
What is forced analogies
To track environmental changes impacting hospitality and tourism marketing, a destination marketer should use
What is push technology?
What type of database should a business use to compare financial data?
What is relational?
Intermediaries who assist in the sale and/or promotion of goods and services but do not take title to them
What is an indirect agent?