Company Strategy
The centrepiece of Cheekbone's mission.
What is giving back to the community.
The founder of Cheekbone Beauty Cosmetics.
Who is Jenn Harper.
High-quality, cruelty-free, vegan beauty products.
What is a strength.
Cheekbone Beauty sends 10% of its gross profit to this cause.
What is Indigenous youth.
The idea of Cheekbone Beauty came to Jenn through a.
What is a dream.
Develop/expand product range into skin care, hair care, and jewelry.
What is an opportunity.
The initial model of Cheekbone Beauty (B2B or B2C).
What is B2C (direct to consumers).
High cheekbones represent this as a trait.
What is trustworthiness.
Gives back to the community by donating to charities.
What is a strength.
Jenn's overall goal as the first indigenous woman to create this.
The industry Jenn Harper previously worked at full time before Cheekbone Beauty.
What is the seafood industry (marketing and sales).
Highly competitive market, with little barriers to entry.
What is a threat.
The initial product Jenn wanted to create for Cheekbone Beauty
What is a lipgloss.
To help every Indigenous youth see and feel their value in the world while creating sustainable colour cosmetics.
What is Cheekbone Beauty's mission statement.
Higher end price point with small product lines compared to other cosmetic products.
What is a weakness.