The Pioneers
The Youngster Business
McJobs
The Secret of the Fries
Stop the Pop
100
He invented the hamburger.
Who is Charlie Nagreen
100
These two men played a central role in turning America's children into the targets of major advertisers.
Who were Ray Kroc and Walt Disney?
100
For almost two hundred years, this was a sleepy little community in the Shenandoah Valley.
What is Martinsburg West Virginia?
100
This man was the Idaho potato baron who met with Roy Kroc in 1965.
Who was J.R. Simplot?
100
This U S state served as the setting for this chapter.
What is Alaska?
200
In 1925 which meal ranked highest among New Yorkers?
What is cow tongue and spinach?
200
This marketing practice links many products together in the mind of a consumer and secretly advertises them all at once.
What is synergy?
200
In the mid 1960's the interstate opened linking these two cities about an hour and a half from each other.
What are Baltimore Maryland, and Washington D.C.?
200
This crucial piece of French fry technology shoot the french fries out into pefectly cut fries.
What is the Lamb Weston Water Gun Knife?
200
This US president decided that the federal government should help feed poor children.
Who was Franklin D. Roosevelt?
300
This man grilled the burgers in front of his customers.
Who was Walt Anderson of White Castle?
300
He wore a tray holding a hamburger, a milk shake, and French fries on top of his head.
Who is Willard Scott?
300
Ray Kroc used this mode of transportation for finding the best places for opening new restaurants.
What is a helicopter?
300
This industry arose after World War 11 in New Jersey to make processed food taste good.
What is the flavor industry?
300
This young woman had strong feeling about junk food and soda and decided to do something about it.
Who is Kristina Clark?
400
These two brothers developed the "Speedy Service System."
Who are Richard and Maurice (Mac) McDonald?
400
Repeating the same ad for a product over and over again.
What is brand stickiness?
400
The dictionary definition of this word says that this is a job that is low-paying and offers little opportunity to get ahead.
What is a McJob?
400
Danon strawberry yogurt gets it color from this.
What is carmine (from dead bugs.)?
400
This syndrome causes babies teeth to rot from eating sucking too much sugar.
What is baby bottle syndrome?
500
This man expanded the McDonald restaurants around the world.
Who is Ray Kroc?
500
You can buy a happy meal at the happiest place on Earth.
What is Disneyland?
500
This young man from Canada, started a union at his McDonald's restaurant.
Who is Pascal McDuff?
500
These are the two other large companies that supply the majority of fries to the fast food chains.
What is McCain and the Lamb Weston Company?
500
THis fast food chain runs a program to make their company get even more money by giving away free pizza.
What is "Pizza Hut Book It "program"
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