Buyer Research
Salesforce
Creative/Emails
ChicExecs History
Google Drive/Gmass
100
What is buyer research? 
Buyer research is investigating the correct prospect for a specific account that works within a relevant category of your research.
100
What is Salesforce?
Salesforce is a CRM system that contains a database with all of our buyers.
100
What editing site do we use to create templates?
Canva
100
Who is our Director? 
Nichole Evans
100
Why do we use gmass? 
Gmass is used to send our strategic emails. 
200
Name the three sources that we use for buyer research.
LinkedIn

Salesforce

Data.com

200
What two applications are inside of Salesforce?
Data.com and Pardot
200
What do you do when there are not many images to use for your template? What site is helpful?
Filler photos - unsplash.com
200
Who are the founder's of ChicExecs?


WITH LAST NAMES





Nikki Carlson and Kailynn Bowling
200
Why do we use Google Drive?
To store marketing and collateral material. In addition, we use it to store internal information. 
300
What is mover and shakers referred to? 
Answers are dependable. 
300
What type of list is a suppression list?
Dynamic list
300
What website do we use to create gifs that are from youtube videos?
Giphy.com
300
What year is the company established?
2006
300
What is the difference between strategics and massing?
Strategics are personal emails and massing is a general email blast. 
400

Tell me what you do when you get this email:

---------- Forwarded message ----------

From: Buongiorno, Justine M <justine.buongiorno@kroger.com>

Date: Thu, Mar 15, 2018 at 6:21 AM

Subject: Automatic reply: Good Morning!

To: Karla Dollberg <karla@chicexecs.com>



Hello,

I am no longer with the Decor team. For assistance please contact:

 

Katie Johnson, Katie.Johnson@kroger.com

Makenna Burgess, Makenna.Burgess@kroger.com

Sarah Pierson, Sarah.Pierson@kroger.com

 
Answers are dependable.
400
Walk me through the steps of making a type? 
Answer is dependable. 
400
What format do we always have to download canva visuals for templates?


For sample request letters? - Karla's team

JPEG


PDF

400
What are the professional names of ALL the departments? 
Public Relations, Social Media & Influencers, Brand Development (or sales) and marketing, and lastly Retail Strategy. 
400
What is the Google application for creating spreadsheets? 
Google Sheets
500
Name two ways that LinkedIn may group profile suggestions?
By company and title.
500
Walk me through the steps on scheduling a mass? 


Hint= 

Step 1: Click on Padot

Step 2: Click on the marketing wand

Step 3: Click on emails

Click

500
What are the two most commonly used variable tags (spell them out) used in Pardot?


Used in Gmass? 


Lastly, what are variable tags? 

%%first_name%%

%%company%%


{First}

{Company}

500
What was the name of the founder's brand that was started before ChicExecs? 
ChicBuds
500
What is the one thing we NEVER include in external retail spreadsheet and why? 
Buyer information (private property) and because it goes to the client.
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