Key Terms
This Chinese state-run TV network broadcasts news and content globally.
China Central Television (CCTV)
The Hoover reading says China wants to control global narratives, also called gaining this type of “power.”
discourse power
This global sporting event allowed China to promote its image to the world.
Olympics
This term describes when one government controls most or all media within a country.
Government Monopoly
The Hoover reading argues that China benefits from this feature of the U.S. media system.
Open media system
This social media platform has raised concerns in the U.S. over data, algorithms, and potential influence.
Tiktok
This term refers to having many different voices, perspectives, and sources in a media system.
Media pluralism
The Hoover reading highlights this imbalance: Chinese media can operate in the U.S., but U.S. media faces this in China.
Restriction
During the Olympics, coordinated fake accounts on this platform were used to spread pro-China messaging.
This term describes when news from one country is produced and distributed across other countries and media systems.
transnational news imports
The strategy where China uses foreign platforms or voices to spread its message is called this.
borrowed boat strategy
This type of strategy uses entertainment and global events to subtly shape international perception.
Soft Power Strategy