The Scope
ideas, goods and services
What are the 3 main offerings in the scope of marketing?
Provides customers with the goods and services that they want.
What is Selling?
a philosophy that a business should strive to satisfy a customer's needs and wants while generating a profit.
What is Marketing Concept?
occurs every time someone buys or sells something in the commercial environment.
What is an "exchange" in the marketplace?
Decides how to get goods to customers
What is Channel management?
information about customers who have purchased products from a company.
What is a database?
Business law, Communications, Customer Relations, Strategic Management, Information Management, Financial Analysis
What are some of the key skills and knowledge required in Marketing Management?
gathers, stores, and analyzes customer trends and competition
What is Marketing information management?
how much to charge for goods and services in order to make a profit.
What is pricing?
includes the many processes to create exchanges and satisfy customers.
What is the scope of Marketing?
the effort to informs current and potential customers about a business's products or services.
What is promotion?
Consumers who purchase goods and services for personal use.
What is the consumer market?
The activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.
What is Marketing?
Maintains and improves product mix in response to market opportunities
What is Product/service management?
An aspect of marketing that combines customer information with customer service and marketing communication. This combination allows companies to serve their customers as efficiently as possible.
What is Customer Relationship Management (CRM)?