10-5: Marketing surveys
People who complete surveys are called _______________
respondents
A ___________________ is a historical relationship between sales and time.
trend
A __________________ is the total of all the persons or organizations that are potential customers.
market
____________________ refers to how many people see or hear an ad.
Reach
The cost of advertising during a fifteen-minute radio news program is $150 a day. What amount would an advertiser pay for one ad daily during the month of March?
$4,650
A firm mailed 12,500 surveys to shareholders. The number of valid surveys returned was 4,872. What was the response rate?
39%
Sales of a scanner were 240 in a test market. There are an estimated 54 similar sized markets in the US and another 280 in foreign countries. What are the expected unit sales for the scanner worldwide?
80,160
A hardware chain's total annual sales were estimated to be $5,200,000 out of a total of $18,000,000 in estimated sales of all hardware stores in an area. What market share does the chain have, as a percent?
28.9%
A weekly newspaper charges $82 a column inch and one column width. What is the cost of an ad that runs 2 column inches and 2 column widths?
$328
The respondents to a survey rated a movie as follows:
4 stars: 125 3 stars: 86
2 stars: 31 1 star: 47
What percent of the raters gave the movie 3 or more stars?
73%
$4,134,000
Of the 600,000 gallons of gas sold annually in town, 34% are sold by Blue's Garage. What are Blue's gas sales for a year?
204,000 gallons
A magazine has 45,000 subscribers. What is the cost per subscriber of an ad that costs $3,890?
$0.086 or 9 cents