Platform Knowledge
This area of the platform allows for the prospect to view what is currently under construction or on hold
Area Analysis - Planned Development
Tourism departments use Placer to
Identify visitation by residents vs tourists
Discover visitation to any event or attraction
Understand the customer demographics and psychographics to better understand what attracts tourists
Identify why people leave the city limits
SVP of Marketing
Ethan Chernofsky
When someone hangs up on you
Send the Bad Timing/Hung up on me email template
Follow up in 6 months
Hey name, I'd be more than happy to follow up with you when the timing lines up. If you don't mind me asking, what will change in between now and then?
Here's what I recommend, let's take an active project, perhaps (LOCATION OR EVENT) - we can give you actionable insights on that active project and an idea of price come budget season. We are just as interested in educating the market as we are in adding customers. I still have time tomorrow at 4pmEST - does that look open on your calendar?
Jan 1, 2017
What date does Placer data go back to
Marketing Departments use Placer to
Evaluate their campaign effectiveness aka did it actually drive foot traffic to the City
Identify top zip codes to expand marketing outreach
Expand their reach based on customer brand affinity
First SDR hired
Danielle Grisko
1. Find location already indexed
2. Extra points - if it isn't indexed BUT the meeting is NOT booked, do you request a ticket to support?
2. Click open property report, allow entire page to load, click export
3. Let export load completely click print
4. Let the print view load completely - drop down and save as PDF
5. Go to docsend and upload the report
6. Generate Link
7. Send to prospect
8. Close email by asking for meeting
A chamber says - we get that data through our city
FEEL FELT FOUD!
FEEL - Hey name, that's awesome that you're getting Placer data through the city. It's actually not uncommon that we hear cities, chambers, counties, sharing data so I totally get where you're coming from.
FELT - Customers like City of Charleston, Batesville Area Chamber, and others actually were doing the exact same thing and felt like they were all set.
FOUND - What they found after taking a look at Placer was the immense value that comes from having your own login based on your own day-to-day goals, being able to login on the fly, and have direct connection to your CSM. We are not asking you to change what you're doing today but simply to take a look at what your own subscription would look like.
ASK FOR MEETING - Here's what we've done in the past and what I recommend - lets take an active project you're working on that you would ask the city for data on, we will have a Placer expert walk you through it live and show you aspects you may not have access to.How's Friday at 1pmEST?
The actual mobile device monitored going into a location
Panel Visits
The title with the most buying power at a civic org with more than 10,000 population
City Planner or City Planner
The new release that is the inverse of Void Analysis
What is Site Selection
You have to wait _______ days before putting activity on someone else's contact
30 Days
Prospect answers angrily saying is this a solicitation call
Haha - Hey it is but not trying to sell you anything today. Can I take 30 seconds to explain?
This helps with identifying the best fit retailers to attract to your city based on brand afinity
Favorite Places
Placer has over ______ Civic Clients across the Country
400
The Head of Civic
Ian Ross
The steps you take after you forgot to add a property for a demo until the day before or day of
Day of - nothing you can do, apologize to AE, find something in the area that is indexed for them to demo
Day before - ping manager for approval, dependent on their answer follow those directions
I am not a decision maker, you need to call my boss
Hey, more than happy to connect with your boss.
Reaching out to you as you're the end user
Make sure you see the value before going up the chain
Simply educational no pressure to sign anything yet
Ask for meeting
This data set helps inform business recruitment
STI: Workplace
This shows the movement of Residents, Visitors, and Employees origin location to destination based on a time frame
Migration Data
Top two AE's in the year 2022
Dan Donaldson & Ryan Dowd
Qualities of a Senior SDR at Placer
1. 35+ Opps multiple months in a row
2. Leader on team
3. Outspoken and always asks questions
4. Helps out manager with new hires and stepping in when manager is out
5. Seen as someone reps can trust and model their behavior after
6. Can make Cassidy laugh *this one is crucial*
I'm not interested, take me off your list
For extra points, tie in at the end combating it a second time
- FEIGNED SURPRISE!
- Apologies on my surprise, I just wasn't expecting to hear that as you're the TITLE at COMPANY and TITLE's across the US use our tool every single day. Sounds like I missed the mark. Can I take 30 more seconds?
- Third value prop
- Ask for meeting