They're watching
The ideas and attitudes that people hold about elected officials, candidates, and political issues
Public opinion
Issues considered most significant by government officials
Public agenda
Evil intent
Malice
By chance
Random
Propaganda technique in which another candidate is given disparaging names.
"My opponent is a liar, and his feet smell like wet cardboard."
Name calling
A mechanism of mass communication, including television, radio, the internet, newspapers, magazines, books, recordings, and movies
Mass media
To release secret government information by anonymous government officials to the media
Leak
A law that protects a reporter from revealing his or her sources
Shield law
Acknowledge
Propaganda technique in which a candidate tries to appeal to the "everyman."
"I was born in a barn with a dirt floor and we were so poor that I only got expired milk for Christmas."
Just plain folks
A group of people who share a point of view about an issue and unite to promote their beliefs
Interest group
The role played by a media organization that exposes illegal practices or waste
An organization that supports causes that affect the lives of Americans in general
Public-interest group
Describing an agency that controls or governs
Regulatory
Propaganda technique in which a candidate explains that "everybody is doing it."
"So be sure to be a part of the 127.64% of Americans who are going to vote for me, so you can be a part of history."
Bandwagon
A survey in which individuals are asked to answer questions about a particular issue or person
Public opinion poll
The act of stopping information from being known by blocking it from being published
Prior restraint
Free from party ties or bias
Nonpartisan
Favoring one view
Biased
Propaganda technique in which a candidate has a popular celebrity explain why you should give them your vote.
"You could vote for me, but don't just take my word for it. Here's TikTak rapper Li'l Crunch to explain why you should vote for me."
Endorsement
A specialist whose job is to conduct polls regularly
Pollster
Written untruths that are harmful to someone's reputation
Libel
Representative of an interest group who contacts lawmakers or other government officials directly to influence their policy making
Lobbyist
To promise
Guarantee
Propaganda technique in which a patriotic idea is associated with a candidate.
"I'm so patriotic that bald eagles cry when they hear my name."
Transfer