Intro To Social Media
Which of the following is true about social media content?
a. It can be user-generated and shared by many people.
b. It is only created and distributed by the publisher.
c. The tools to create social media content are not easily accessible.
d. Once the content is published, it is very difficult to edit or correct it.
a. It can be user-generated and shared by many people.
What is crowdsourcing?
Asking a large group of people to brainstorm new ideas for products, services, or even content.
A SWOT examines
Strengths, Weaknesses, Opportunities & Threats
What is a CTA?
Call to action
What social media network is geared towards working professional and businesses?
Which term is the practice of categorizing content by online users?
a. Aggregation
b. Ajax
c. Tagging
d. Podcasting
c. Tagging
Which of the following describes SMART goals?
a. They are specific, measurable, actionable, realistic, and time-bound.
b. They are sincere, moderate, achievable, realistic, and time-bound.
c. They are scheduled, measurable, accumulated, realistic, and time-sensitive.
d. They are spacious, measurable, actionable, radical, and time-sensitive.
a. They are specific, measurable, actionable, realistic, and time-bound.
What is a persona?
A single fictitious user that represents a group of real-world users on a social media site.
What is an editorial calendar used for when managing a social media campaign?
Used to plan content posting and engagement activities on social media platforms.
Which social media platform has the highest numbers of active monthly users?
Describe the difference between influencer and a participant.
An influencer is anyone who has the power to sway or persuade others. A participant is someone who often responds to the social media content posted by others.
What type of organizational arrangement organizes employees by activity?
Functional — Employees are grouped together based on their activity, such as marketing, sales, or customer service. A functional structure usually has a central manager for communication with other departments.
What are the 7 Ps of Marketing
Product, Price, Place, Promotion, People, Physical Evidence, Process
Which of the following is a qualitative metric?
A. Sentiment
B. Shares
C. Followers
D. Likes
A. Sentiment
How many characters can a tweet contain?
280
What is social media publishing & describe the three main types?
Online services that allow you to create or upload content and interact with the users who read the content. Three main types: (1) blogs, microblogs, and social media sharing
What is employee advocacy?
Empowering employees to promote the company, brand, and products on social media.
What is the purpose of conducting a social media audit?
An orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company and brands on social media.
What is the 80/20 rule?
80% of the content you share should be interesting or informative; 20% can be promotional.
What should you do when an audience member or community member post a complaint or negative feedback?
Do not over moderate, address issues, listening and highlight; do not remove posts
What type of social media tool is best for finding out an overview of your position in the social media landscape?
Monitoring/Listening Tool
What are 3 elements that make up a visual style for social media content?
Color, typography, imagery, and templates
A primary target audience has what 3 traits?
They need your products.
They can afford the products.
They are interested in receiving information from your business about your brands and products.
Which is better for managing a campaign: a status-based workflow or task-based work? Why?
Tasked-based workflow - each state of the content process is listed as a task in the order that it needs to be completed whereas status based only lets you know the status, such as “draft, in progress, completed”
What are at least 3 factors a business should consider when selecting social media platforms?
Platform and target audiences
Platform features and content types
Platform metrics
Your business goals and objectives
Your budget and resources