Audiences
Business of Media
Critical Research Approaches
Representation
Miscellaneous
100

ways for marketers to categorize audiences including age, gender, ethnicity, race, and income

What are demographics/demographic indicators?

100

Walt Disney Studios, Universal Pictures, CBS Studios, ABC Entertainment, Republic Records, Abbey Road are all examples of this phase of the business of media cycle

What is production?

100

This approach emphasizes the idea that systematic negative portrayals of (minoritized) populations result in audiences internalizing some of those ideas

What is cultivation studies?

100

How members of groups are seen and understood by themselves and others

What is Media/Cultural Representation?

100

Popular approach to studying media that relates to why/when/how people use media

What is uses and gratifications research?

200

ways to differentiate among people/groups by categorizing based on attitudes, personality types, motivations

What are psychographics/psychographic indicators?

200

Delivery of produced media to the point where it will be shown to intended audiences

What is distribution?

200

Analyzes media by focusing on how industries work, analyzing what media workers do in their work worlds

What is Critical Media Industries research?

200

Artificial, limited, unspecific approaches to on-screen inclusion of diverse characters

What is plastic representation?

200

governmental regulation of content before it is distributed

What is prior restraint?
300

The great increase in the number of mass media outlets that has taken place during the past several decades

What is (channel) fragmentation?

300

Phase of business cycle where mass media objects are presented to audiences for view or purchase

What is exhibition?

300

This approach to analyzing media focuses on the destructive influence of capitalism on culture 

What is critical theory? (bonus Q: established by whom?)

300

Media have the power to reduce real/complex humans to simplified caricatures that can define minority populations for the majority - these caricatures are also known as this

What are stereotypes?

300

Name/describe one of your teammates' research topics based on the peer review exercise(s)

[do a good job of explaining what you remember for these points!]

400

Media producers/distributors working to reach different types of people with content tailored specifically for them

What is audience segmentation?
400

Movie theater, TV set, Roku, ISP, are some examples of this

Specific exhibition points, aka "windows"

400

Exercise of control over an area/people by a dominant group, not through force as much as by influencing through cultural materials aligned with values/beliefs of the dominant group

What is cultural colonialism?

400

Social, cultural, and/or political real-world stakes of different approaches to representing groups

What is politics of representation?

400

obscenity, military operations, copyright are each examples of reasons for this type of media regulation

What is prior restraint?

500

Since we're active recipients of media, media texts can be understood as this term which means "open to multiple meanings"

What is polysemous?

500

Special: Explain which phase in the business of media cycle one of your projects relates to!

[be specific enough to earn the points!]

500

Approach that believes that mass media present their audiences with texts (and technologies) in which audiences find meaning

What is cultural studies?

500

Ways to study media in terms of representation

What is cultivation studies? / What is cultural studies?

500

Knowingly publishing a lie that depicts your Trinity advisor negatively in the Trinitonian is a form of this

What is libel?

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