Whose Job Is It Anyway?
Who helps new clients understand who we are and what we do — often before the first meeting?
What is Marketing?
They shape first impressions and attract the right opportunities.
At what stage does a potential client first start forming a perception of us — even if we haven’t spoken yet?
A) Awareness B) Proposal C) Retention
What is Awareness?
Branding, events, and content set the tone before BD engages.
A client says, “You really understood what we needed and delivered exactly that.”
Hint: V = (R+P)/(C+E)
What is Result?
It reflects the outcome: solving the right problem, the right way.
Who turns interest into signed project work and builds long-term client relationships?
What is BD?
They guide clients through scoping and keep relationships alive.
At what stage does the client assess whether we can solve their specific problem — often with BD and SME support?
A) Consideration B) Delivery C) Retention
What is Consideration?
This is where credibility and relevance are tested.
A client is impressed by how easily we collaborate and communicate in iAchieve.
Hint: V = (R+P)/(C+E)
What is Process?
It’s about how we work with them, not just what we deliver.
Who makes sure timelines, tasks, and teams are aligned — and keeps the project on track?
What is Project Management?
They’re the glue between science, client, and delivery.
At what stage do we present a solution, timeline, and budget tailored to their needs?
A) Proposal B) Awareness C) Intent D) Consideration
What is Proposal?
It’s the moment we move from “interesting” to “investable.”
A client says, “Working with your team is easy — everything runs smoothly and respects our time.” What part of the value equation are we optimizing?
Hint: V = (R+P)/(C+E)
What is Effort?
Clients value when we reduce friction, not add to their workload.
Who works with the client to map the entire medicine journey - potentially uncovering new client needs?
What is CMC?
They connect scientific planning with strategic insight, revealing opportunities across the full product lifecycle.
At what stage do clients decide whether to return for future work based on their experience with us?
A) Retention B) Proposal C) Delivery D) Consideration
What is Retention?
Consistent delivery, clear communication, and real results earn their loyalty.
A client says, “This is a premium price — but it’s absolutely worth it.” What part of the value equation are they justifying?
Hint: V = (R+P)/(C+E)
What is Cost?
When value is high, price becomes part of the strategic decision.