Define
What practice establishes genuine, unique and long term relationships between a client and his/her sales advisor.
Clienteling
This tool helps manage clients, organization and KPIs.
Mirror
Why should we treat everyone who comes in our stores the same?
You never know...
Who designed Audrey Hepburn’s Iconic little black dress from Breakfast at Tiffany’s ?
Givenchy
This person has spent time in our stores but has not yet purchased anything.
Prospect
T/F : A client is considered reachable when they opt in to AT LEAST 1 communication channel
True
How does registering prospects benefit Givenchy?
Attracting new clients/converting customers in our stores
Where was the first ever ‘fashion week’ held ?
New York in 1943
Name one benefit of registering prospects
Unlocking Trapped Revenue, building relationship, invites to events, potential sales, etc
This KPI is the revenue generated by your clients.
Turnover
Name two benefits to entice prospect to share their data
Updates on the brand, belonging to the universe, 1-1 point of reference for future inquiries, invites to events
Name two of the ‘big five’ supermodels of the 1990s
Cindy Crawford, Christy Turlington, Linda Evangelista, Naomi Campbell, Claudia Schiffer
This KPI tells you how many items/products are purchased per order
Average UPT
After how many transactions/purchases is a prospect considered 'Recruited'?
First/One
These are 3 examples of personal events to mark in prospect profile notes.
Birthdays, weddings, vacations, graduations, retirements, promotions, etc
Which French fashion designer replaced Christian Dior as the head of the House of Dior in 1957 aged just 21?
Yves Saint Laurent
How do you make an outreach 'personal' ?
To have individual, unique messages for each client/prospect that mentions something specific about them. Makes them feel special.
What types of things can you create tasks in Mirror for?
Outreaches, birthdays, etc
This is all of the required data to record for a prospect.
Title, first & last name, city, country, email or phone and Opt-in
Who are the two biggest design inspirations for MMW ?
McQueen & Tisci