Five stage model
Stage 1 (notice)
Stage 2 (interpret as emergency)
Stage 2 (interpret as emergency)
Stage 2 (interpret as emergency)
100

The 6 Americas audience most likely to feel responsible to take action on climate change.

What is the Alarmed?

100

Feeling connected to a specific natural setting. 

What is place attachment?

100

The unpleasant tension one feels when acting in a manner that is inconsistent with one's self-concept.

What is cognitive dissonance?

100

What one observes other people around them doing.

What is a descriptive social norm?

100
Careful scrutiny of all evidence. 

What is skepticism?

200

Taking direct action to confront a threat.

What is problem-focused coping?

200

The psychological sense that an issue is far removed in geographic space, far off in the future, happening to people in very different social worlds, and not completely certain.

What is psychological distance?
200

Changing one’s behavior to more closely approximate the behavior of other people.

What is conformity?

200

One's beliefs about what other people approve or
disapprove of doing.

What is an injunctive (or prescriptive) social norm?

200

Intentionally disseminated false information. 

What is disinformation?

300

Ignoring and/or denying a threat (and getting stuck in the early stages of the model).

What is emotion-focused coping?

300

The tangible, physical experiences that arouse emotion and shape how one perceives situations. 

What are experiential, affect-driven processes?

300

One's subjective judgment about the likelihood of a negative occurrence (such as injury, illness, disease, death, etc.)

What is risk perception?

300

A reference to the changing frequency of a behavior. 

What is a dynamic norm?

300

Selectively attending to, critiquing, and remembering information in a way designed to lend post hoc support for one's original attitude.

What is motivated reasoning?

400

When each person in a large crowd knows that there are many other people available to help, and this results in each member feeling less responsible to act. 

What is diffusion of responsibility?

400
Slow, effortful reasoning.

What is deliberative analysis/thinking?

400

The assumption that climate denial or hesitancy reflects either lack of exposure to the evidence, or inability to understand the evidence.

What is the “deficit model” of communication?

400

Reducing GHG emissions will slow the accumulation of CO2 in the atmosphere, but not remove it. 

What is a stock and flow problem?

400
Identify what people's values are, and present arguments that align with those values. 

What is value-based messaging (or Jiu Jitsu persuasion)?

500

The most critical type of action, according to Frantz and Mayer. 

What is collective action?

500

One's assumption of what weather and climate conditions are likely to be, based on historical climate conditions. 

What are experiential heuristics?

500

Name three rhetorical strategies of disinformation. 

What are:

Undermine and question the scientific consensus.

Highlight scientific uncertainty and demand certainty. 

Attack individual scientists to undermine their credibility.

Undermine institutions generally, such as peer review. 

Project pseudoscientific alternatives (through a network of blogs).

500

Name three moderators of normative social influence. 

What are: 

Magnetic middle

Deviation from the norm

Personal values

Culture

Norm activation

Reference to changing frequency (dynamic norm)

Social identity

500

Name three attitude roots. 

What are:

            Conspiracist worldviews

            Vested interests

            Ideologies

            Anxieties / phobias

            Personal identity expression

            Social identities

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