PEOPLE TO KNOW
IPM
KNOW YOUR BUSINESS
KNOW YOUR
PEOPLE
100

"I will be pleased to help you procuring samples for your liver program"

Who is Lori Finucane?

100

An individual who supports deliverables while assuring alignment of their function to the project and communication across their function. He/She/They would commonly also lead a separate functional alignment meeting to ensure good two-way alignment of project priorities and functional priorities.

What is Core Team Member?

100

Recently launched a combo HIV Ag/Ab assay.

What is DiaSorin?

100

He/She does not get any nutrition from fruits or vegetables.

Who is Jeri Seiki?

200

They are a great pair and they ensure customers get the right matches.

Who are Gayle & Joyce?

200

Review of all the commercial aspects of a project to ensure a project is ready for Phase Gate review.  May include Marketing, RA, R&D, GCO, GSC, and others.

What is Commercial Excellence Review?

200

Don't underestimate this upcoming direct competitive threat.

What is Aptiva?

200

A Dermatologist in his/her home country, he/she currently helps Bio-Rad provide high quality IVD products to clinical laboratories.

Who is Shuxia Zhou?

300

He is the sales and marketing manager for Bio-Rad Korea.

Who is Kyeong-Hoon Lim (KH)?


300

A fictitious model of a potential customer. It typically includes both demographics and psychographics. This model helps to clearly define and segment customers for creating marketing materials and sales direction designed to entice the customer. It does not reflect a company, but rather the individuals that play into the decision to purchase the product, as well as those who use it.

What is Customer Persona?

300

694

What is the BioPlex 2200 worldwide active installed base?

300

He/She is an avid German soccer fan.

Who is Jeanine Schibler?

400

Before you initiate a study, you might need his/her help.

Who is Vasu Sanghani?

400

Karen, Bob, Mehdi, Donna

Who is on the Business Oversight Team (BOT)?

400

Deemed key for the company growth strategy, this product will delight existing and future customers.

What is project Emerald?

400

He/She practiced forensic medicine.

Who is Sergei Shishkanov?

500

He/she is the ultimate BioPlex 2200 Ambassador.

Who is Marilia Tavares?

500

Contract, Integrated Project Plan, Function Strategies & Plans, Industrialization & Commercialization Plans, Business Case& Financial Model, IP/FTO/licensing, Voice of Customers & Target Product Profile.

What are the Phase 1 IPM deliverables?

500

Combined, these products generated USD 16.2M in 2021.

What is traditional autoimmune?

500

He/She has an orchard in his/hers backyard.

Who is Roger Walker?

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