First Things First
Overcoming
Objections
Membership Policies
Name a Step
100

Redeeming a Groupon

Use the client's name or voucher code to redeem purchase in Groupon Merchant Center

100

Underwhelming Intro (too short, not enough work)

- Discuss 30 min intro v 50 min class

- Offer full class, half off

100

What is the ‘no show’ penalty for 4 pack, 8 pack, and unlimited members?

4 pack - loss of credit

8 pack - loss of credit

Unlimited - $15 fee

100

New Clients

  1. Welcome clients(s) into the studio

  2. Have client(s) sign liability and COVID-19 waivers

  3. Check for grip socks

  4. Check for proof of vaccination

  5. Give verbal tour of studio

200

Vacuuming the studio (reformer area)

Setting up the reformers

200

Parking

- Recommend parking across the street

200

When must a member cancel a class to avoid a late class cancellation penalty?

12 or more hours before the start of the class time

200

Intro Prep

  1. Names on sandwich board

  2. Names on easels

  3. Open and read through intake forms

  4. Open and prep waivers

300

Request to freeze a memership

Email the member a freeze form

300

Memberships Only, No "Punchcards"

- Discuss benefits of Pilates when practiced consistently

- Mentioning 4 pack

- Explain accountability aspect

300

What is the policy for canceling a membership?

30-day notice with a signed cancellation form

300

Birthdays

  1. Send text message if NOT in class on their birthday

  2. Prepare letter board if in class on their birthday

  3. Put letter board and unicorn on chair of first reformer

  4. Wish them a happy birthday and remind them of their 20% discount on one retail item

400

Selling a membership

Write up and talk through their hard copy agreement

400

COVID-19

Discuss COVID-19 Protocols:

- We require both masks and proof of vaccination for all staff and clients in the studio 

- The reformers are socially distanced, 6-feet apart

- Staff disinfect anything clients may have touched after each block of classes

400

How long is the initial commitment period?

3-months

400

Milestones

  1. Prepare letter board

  2. Print out a certificate of achievement from Digital Stack

  3. Check their sock size (check previous sock purchases)

  4. Set up the letter board, certificate, and socks on the desk

  5. Have sharpie ready to go for them to sign the class milestone poster

  6. Social media (ask for permission)

    1. Boomerang story of member signing the poster

    2. Picture with instructor to post on IG (use milestone frame)

500

Request to cancel a membership

Ask for a reason, provide potential options and solutions outside of cancelling

500

Cost of Memberships

- Instructors have at least 500 hours of training

- Benefits of Pilates

- Current promotions

500

How much does it cost to freeze a membership?

$15 per month

500

Groupon (Through Groupon)

  1. Go to Groupon merchant center and search for their name to redeem

  2. Add a profile to ClubReady (if they don’t already have one) with all necessary information

  3. Manually add the correct number of class credits onto their file

    1. Session type: “Class Credit Class”

    2. Be sure to set the expiration for 3 months

    3. Note Groupon pack

  4. Reset password and send directions for how to login to app

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