Targeting
REAL
Mobile
Building Campaigns
Potpourri
100
This is the percent reach of Austin Adults who visit either Statesman.com or Yahoo! any given month.
What is 74%?
100
When a client asks if you can have an article written for them, this is the perfect product to sell.
What is a REAL Sponsored Blog?
100
This three letter term is what we use to describe a website customized for viewing on a mobile device, rather than on a downloaded APPlication
What is WAP?
100
Before recommending a specific digital campaign to a client, this process must be completed to give you an idea of what you have to sell.
What is checking avails?
100
Google provides this free tool that allows websites to track their web site's activity.
What is Google Analytics?
200
Behavioral Targeting is a solution CMG Austin provides across these three sites
What are Statesman.com, Austin360.com, and Yahoo?
200
Display inventory on REAL's Website in sold in this Share-of-Voice increment.
What is 25%?
200
Beginning from this date, CMG Austin will be able to sell inventory on its mobile websites for Statesman.com and Austin360.com.
What is March 1, 2012?
200
Avails Requests are submitted to this group, including Jed, Paula, Elisa, and Monique.
What is the Traffic group (traffic@statesman.com)?
200
This term expresses the number of individuals who have visted a website at least once in a given month.
What is a unique visitor?
300
This targeting tactic is a smart choice for restaurants who want to target consumers leading up to the lunch hour.
What is dayparting?
300
A sponsored Event Featured Listing is available for this period of time.
What is weekly?
300
Using this technology, driving directions to a local business can be immediately shown based on the mobile user's current location.
What is GPS?
300
This approach is helpful for our print clients who are wary of buying a digital-only package.
What is bundling?
300
When viewing a Weekly Campaign Report for an active campaign, this is the normal range of PACING for each placement.
What is 90% - 110%?
400
Sliding Billboards, PINs, and other "Premium Placements" can be sold on the Home Page, as well as THESE pages of Statesman.com and Austin360.com
What are Index Pages?
400
REAL's exclusive monthly Photo Gallery Sponsorship includes these two elements.
What is THE 10TH PHOTO WITHIN IN EACH GALLERY & THE EXCLUSIVE 446X224 AD UNIT WITHIN THE EACH GALLERY?
400
This many mobile impressions are included when CMG Austin builds out a client's mobile website with a $3,500 investment.
What is 200,000?
400
These are three targeted areas CMG Austin has to reach Texas Longhorn sports fans.
What is Statesman Sports, Statesman Sports>Longhorns, Hookem.com, Yahoo! Sports (correct response will have at least 3 of these)
400
Higher than the national average of .07%, this is the average click-thru rate (CTR) on CMG Austin display campaigns.
What is .10%?
500
This custom geo-zone targets crosses several small geo-zones to target higher income zip codes throughout the Austin market.
What is the Glossy Geo-Zone?
500
Bundling a REAL Email Newsletter sponsorship with a print buy is easy to do, especially at this price point
What is $150?
500
This is the number of ad units that appear on each page of Statesman.com's mobile website
What is one?
500
Instead of focusing on IMPRESSIONS, it is oftentimes beneficial to focus on this metric to help suggest the number of impressions to recommend.
What is Share-of-Voice (SOV)?
500
These are 9 of the 14 total websites on which CMG Austin can sell display advertising.
What areStatesman.com, Austin360.com, Yahoo!, TheOnion.com, AVClub.com, Hookem.com, AhoraSi.com, WestlakePicayune.com, RRLeader.com, PflugervillePflag.com, BastropAdvertiser.com, SmithvilleTimes.com, LakeTravisView.com, CedarParkCitizen.com/LeaderLedger.com? (name 9 of the 14)
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