Old School Marketing Strategy Model
Who–the advertiser wants to market to
What is TARGET
This is the number of steps in new process
What is 7
This MSM step Consider demographic and psychographic measures
What is Target
The method of determining the (the physical location) of a website visitor and delivering different content to that visitor based on his or her location
What is Geo Targeting
A form of display advertising where the entire ad message covers the website's main or home page.
What is a Home Page Takeover
Who else–offers what consumer wants
What is COMPETITIVE PERCEPTIONS
These are the 2 new steps
What is Analysis and Monitoring
This MSM step considers what factors affect their customers buying process
What is BENEFITS SOUGHT
A device that can connect to a TV to facilitate the delivery of internetbased video content
What is OTT
This is a visual echo of your radio campaign by showing your brand and message on listener dashboard
What is AdSync
What–the advertiser promises to deliver
What is POSITIONING
This MSM step Identifies challenges or barriers that are currently limiting customers growth
What is Analysis
This MSM process builds a scorecard to identify opportunities and challenges
What is COMPETITIVE PERCEPTION
This tool is used to notify an ad tracking system that either an ad has been served (or not served, in some cases)
What is a Tracking Pixel
This service allows you to be heard where ever our audience is listing on our apps or through our station website
What is Streaming Audio
What-the target consumer really wants
What is BENEFITS SOUGHT
This MSM step is how the advertiser will measure success of the campaign
What is Monitoring
This MSM process is where you identify benefits sought the advertiser wants to be known for
What is POSITIONING
A type of digital advertising by which ads are served to consumers based on their previous Internet actions.
What is Retargeting
Each Media Consultant needs to sell 2 of this digital product in 2026
What is AIM
The Campaign–Why buy and why buy now
ADVERTISING & PROMOTION
This MSM step Identifies multiple ways to evaluate performance
What is Monitoring
This MSM process where you identify Tactics that should support, enhance, and extend, the strategy
What is ADVERTISING & PROMOTION
An ad that is placed to rotate on all pages of a web site
What is Run of Site or ROS
Each Media Cosultant needs to increase these 2 services by 20% in 2026
What is OTT/CTV