Framing
Gain and Loss Frames
Priming
Relevant Theories
Agenda Setting
100
This is an organizing idea and way to make sense of relevant events
What is a frame?
100
This type of framing encourages people to avoid risk
What is gain?
100
This occurs when a certain category or schema is activated and even applied to unrelated events
What is priming?
100

This idea states that the general public is relatively unaware of the mass media attempts to lead them anywhere they would not go on their own volition

What is the law of minimal consequences?
100
This is the ability of the mass media to set the public's political agenda
What is agenda setting?
200

This is how one goes about the process of framing

What is choosing one of many possible ways to look at something?
200
This type of framing encourages people to take risks
What is loss?
200
During this process there is an increased likelihood that the same concept or related associations will come to mind
What is priming?
200
This theory suggests that individuals refrain from commenting on issues when their views are in opposition to the majority views on the subject
What is spiral of silence?
200
This theory suggests that attitude change is mediated by judgmental processes and effects
What is social judgment theory?
300

This process includes selecting some aspects of a perceived reality and make them more salient in a communicative text, in such a way as to promote a particular problem definition, causal interpretation, moral evaluation, and/or treatment recommendation for the item described

What is framing?
300
This type of frame is more effective of promoting detection of existing disease screening
What is loss frames?
300
This is the process of priming an individual without their conscious awareness
What is subliminal priming?
300
This theory suggests that the more people watch TV, the more they believe social reality aligns with what they see on TV
What is cultivation theory?
300

This part of social judgment theory suggests that positions are actively opposed

What is latitude of rejection?
400
A combination of a frame and this, functions as a narrative that might resonate in the minds of others
What are symbolic packages?
400
This type of frame is more likely to encourage prevention
What is gain frames?
400
Priming is assumed to be the result of this
What is automatic and effortless processes of spreading activation in people's minds?
400
In 1987 News That Matters revealed that the general public's concern about an issue seems to be related with this
What is the extent of media coverage about the issue?
400

This part of social judgment theory suggests that positions are acceptable

What is latitude of acceptance?
500
This is the extent to which frames are linked to enduring values
What is frame alignment?
500
This theory suggests that people in general tend to be risk averse and protective about keeping gains but willing to take risks in the face of major losses
What is Prospect Theory?
500
Cappella and Jamieson (1997) advocated that agenda setting is more than just priming by arguing that this element of media carries the greatest influential impact
What is how a message is framed?
500

This idea argues that argue that the mass media has potentially strong attitudinal effecgts but that these effect depend heavily on the individual’s pre-existing attitudes, schema and other characteristics 

What is negation models?
500

This part of social judgment theory suggests that positions are neither accepted or rejected

What is latitude of non-commitment?
M
e
n
u