Drink Trends 101
The beverage industry's biggest loss in recent years has come from this product category, which has seen a significant decline in sales.
What is coffee?
In 2024, this soda brand bubbled up to become the #2 best-selling carbonated soft drink in the U.S.
What is Dr Pepper?
This iconic drink, created at the University of Florida, was developed where the 2025 NCAA Men’s Basketball Champions were crowned.
What is Gatorade?
This bottled water brand is experiencing an 18% decrease in dollar sales year-to-date in 2025.
What is Dasani?
This brand recently went on allocation due to its popularity in the market.
What is CorePower?
This brand is experiencing the highest dollar percent change in growth, though it has made less revenue than its competing functional soda.
What is Poppi?
These two leading brands in the functional soda space offer prebiotic drinks aimed at supporting gut health. One is at 92% dollar growth and the other is at 49% dollar growth. Name them in order.
What are Poppi and Olipop?
This NBA legend made an early investment in BodyArmor, helping the sports drink brand grow into a major competitor.
Who is Kobe Bryant?
In 2017, Coca-Cola acquired this British sparkling water brand, known for its all-natural flavors and premium positioning in the market.
What is Glacéau Smartwater?
These two trademarks almost make up 90% of the market for protein drinks.
What are CorePower and Muscle Milk?
In the energy drink market, 97% of unit sales come from this type of beverage.
What are immediate consumption beverages?
This top-performing Coca-Cola brand remains the leader in sales, but has seen a -3.1% change in dollar sales.
What is Coca-Cola?
Private label energy drinks saw a 128% growth year-to-date, with this retailer being the leading driver of that increase.
What is 7-Eleven?
This sparkling water brand, introduced by Coca-Cola in 2020, is being replaced in most U.S. markets by Topo Chico due to declining sales.
What is AHA?
This protein drink brand's name stands for "Only What You Need."
What is OWYN?
This type of water is the biggest brand in the market. (Hint: Think of Evergreen)
What is private label water?
In 2022, Coca-Cola launched this “mystery flavor” collaboration as part of its Creations line.
What is Coca-Cola Starlight?
This Swire region has been the top performer for energy and sports drink consumption year-to-date in 2025.
What is the Central region?
This enhanced water brand is currently the top-growing in its category for 2025.
What is Bai?
This popular energy drink brand, targeted towards women, is also experiencing 34% growth in Protein.
What is Alani Nu?
This coffee company is one of the faster-growing brands in the Swire region. (Hint: Utah Company)
What is Black Rifle Coffee Company?
This zero-sugar drink is growing at 31% in sales.
What is Pepsi Zero Sugar?
This percentage represents the share of immediate consumption energy unit sales in the market.
What is 97%?
This water brand is experiencing a 300% growth year-to-date in 2025.
What is Gatorade?
This booming brand has 0% market share in this segment.
What is Private Label?