Evolving Audiences and New Technology
New Conceptualizations of Audience
The Social Internet
Info Seeking on the Web
The Gaming Audience
100
The turning point of the adoption of an innovation. The point at which there is so much momentum, that the momentum becomes self-sustaining and creates further growth.
What is critical mass
100
Vast, anonymous, impersonal
What is mass communication
100
According to Erving Goffman, all of life is acted out in various spaces. In this space, both the actor and the audience are present.
What is the front stage.
100
How did Tewksbury get the survey data for his 2003 paper entitled,"What do Americans really want to know? Tracking the behavior of news readers on the Internet." That is to say, what type of data analysis did he perform that is unique to all of the papers we have read in this class?
What is secondary level data analysis.
100
This fear of games that have a dark aesthetic is based on the Puritan idea that anything that takes away from work or worship leads to worshiping the devil.
What is the Satanic Panic
200
During the third stage of the adoption process, one can make which types of decisions
What is adopt or reject the technology?
200
The Internet being multimodal is an example of which of the characteristics of new media?
What is diversity of content and viewpoints
200
Based on the work of Hargittai and Hseih, someone who is active on more than one social network site is considered what type?
What is an omnivore
200
A state of mental unease and discomfort, which can lead to avoidance of the things that cause this state.
What is cognitive dissonance.
200
According to lecture, and the Williams et al. (2006) reading entitled, “From tree house to barracks: The social life of guilds in World of Warcraft,” which type of social capital are players most likely to build if their guild-mates are people they know offline?
What is bonding social capital
300
The process by which an innovation is communicated through channels over time
What is diffusion
300
Cassandra writes a blog every day that features a wide variety of stories that she finds important. Often times, Cassandra links to news sources within her blog. By writing her blog, Cassandra is acting as a __________ for both herself and her readers.
What is a gatekeeper
300
The results of the experiment done by Walther et al. (2008) on how we are perceived based on our Facebook friends suggests that when looking at the FB pages of females, we tend to rate her more attractive when her friends say positive things about her. However, we tend to rate males as more attractive when his friends say negative things about him. The authors describe this as being what?
What is the double standard
300
The media are not successful in telling people what to think, but they are successful in telling people what to think about.
What is agenda setting
300
According to lecture and the film Digital Nation, who uses video games for recruiting purposes?
What is the (American) military.
400
The rate at which technology is adopted into society and eventually reaches 100% of the market share tends to fall into this pattern.
What is S-curve
400
New and old media share some similarities. Name the two highlighted in lecture.
1. Advertising 2. Internet audience measurement parallels broadcast audience measurement (through Nielsen)
400
The results of Quan-Haase & Young (2010) found that this gratification was obtained by Facebook users who wanted to feel involved with what is going on with others' lives. For example, they may want to know who is dating whom, and other similar gossip.
What is social information
400
When hanging out with a group with his law school friends, Frank tells everyone that he reads The Economist as well as the New England Journal of Medicine. In fact, he doesn't read either of these publications. Lying, or stretching the truth, in order to "save face" in front of other people can be described using which term?
What is social desirability.
400
Being in a classroom and listening to a lecture is an example of which of the four reasons why games are important to humans?
What is a joint attentional scene.
500
If we have more choices, we also have more problems that need to be solved.
What is the paradox of choice
500
The majority of the mass media audience tends to concentrate on a limited percentage of the offerings.
What is Pareto's Law.
500
You may get in trouble from your mom when she reads your latest Facebook status about drinking all day on Saturday. When you made that comment, your mom was not a part of your _________?
What is imagined audience
500
According to eye-tracking studies, at what point in the Web paged do people start reading news stories on the Internet?
What is the top left of the page
500
The level at which game play in World of Warcraft switches from solo play to coordinated play
What is level 86.
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