Theories of Technology/Information
Theorists of this orientation, like Martin Heidegger, complain that the logic of technology becomes embedded in all aspects of social life.
What is substantivism?
This term refers to our capacity to contribute to collective media projects with small efforts, and minimal commitment.
What is participation?
This 18th century form of visual communication required line of sight contact.
What is the semaphore telegraph?
Flew and Smith refer to "Computing and Information Technology", "Communications Networks", and "Content and digital media" as this.
What are the 3 "C"s of new media?
This concept refers to "breaking a message from
one computer into uniformly sized smaller packets of
data, which are sent one by one", and enables decentralization.
What is packet-switching?
These are the things social constructivists examine.
What are relevant social groups, interpretative flexibility and stabilization (or closure)?
Without this basic media literacy, we probably cannot master any of the others.
What is attention?
She invented software.
Who was Ada Lovelace?
This refers to the phenomenon of content and
people migrating online onto the same interactive media network (such as with television and the Internet).
What is platform convergence?
This company devised a system for indexing the internet using human workers to scan and categorize millions of webpages.
What is Yahoo?
This attitude toward technology maintains that technology is merely a means to an end for human beings.
What is instrumentalism?
This refers to our capacity for concentrated reflection on the quality of information we find in networked digital media environments.
What is critical consumption?
In the evolution of switchboards in the 1920s, work changed so that these people were more commonly employed as operators.
Who are women?
This word captures one of the five essential features of new/digital media (vs old/analog media). In a nutshell, it means we can modify it.
What is manipulable?
This form of revenue model, adopted in the mid-1990s, changed the internet forever.
What is advertising?
These theorists insist that ideology (such as capitalism, racism or sexism) can be written into technological design.
Who are critical theorists of technology?
If we can effectively manage our communication for different sizes and structures of networks, Rheingold says that we are using this form of literacy.
What is network awareness?
This African-American inventor was key in the development of railway-centered telegraphy.
Who was Granville Woods?
This concept refers to how books are experienced anew as ebooks, or how television shows from the 1980s are watched on Youtube.
What is remediation?
Hedy Lamarr invented frequency hopping, which was instrumental in the development of this commonplace technology.
What is wi-fi?
According to Marshall McLuhan, when a technology is pushed to its limits, and its initial benefits erode, it does this.
What is a reversal?
This refers to our facility to participate in digital networks on deliberate, collective projects.
What is collaboration?
Until this technology was invented, ideas only moved along with physical objects.
What is the telegraph?
This communication technology is the underlying infrastructure of all that we call "new media" today.
What is the Internet?
Used primarily for military applications, this room-sized machine was the first general purpose computer..
What is ENIAC?