Strategy
CMP
Certified Meeting Professional
Marketing
The process of identifying human wants and needs and developing a plan to meet them
Risk Management
Managing the possibility that something might happen rather than the actual occurrence
Stand
Booth
Buffet
Food is arranged on tables. Guests serve themselves
Goals
Broad Statements of Purpose
SWOT
Strengths, Weakness, Opportunities, Threats
AED
Automated External Defibrillator
GSC
General Service Contractor
Podium
Riser. Stage
DAP
Discovery, Analysis, Planning
Channel
The types of media used to market
Negligence
Failure to Use Due Care
In House
Contractor that has a presence in the facility
Ganging Menus
Choose menu other groups are using to save money
Mission
Defines the Purpose of the Organization
Unchanged over time
Segment
Categorization of people, organizations or businesses
Mitigate
Reduce the probability that the crisis will occur, and if it does, reduce the consequences
End Cap
10 x 20 booth with aisles on three sides
Mixer
Connect multiple pieces of sound equipment
Combines input levels together to create a single signal
SMARTER
Specific, Measurable, Attainable, Relevant, Time-Based, Ethical/Economic/Efficient, and Recorded/Reported/Recognized
5 P's of Marketing
Price, Place, Product, Promotion, People
Reasonable Prudent Person Standard
Did the event professional do what a reasonably prudent event professional with similar experience and training do under the same circumstances?
Suitcasing
selling product on the show floor without management consent
Keystoning
Distortion of a projected image on a screen