Week 1
An approach to studying media that looks at the influence of ownership, systems of distribution and consumption, and public policy for the ways these systems influence media content and representation
What is the Political Economic approach to media studies?
Influenced by Stuart Hall, this theory describes how messages in media are produced and interpreted.
What is "Encoding and Decoding"?
A space for public discourse outside the influence of the government or the market where people can discuss the matters of public concern through rational debate. In our contemporary world, this spaces is thought to be created through our use and consumption of media.
What is the "Public Sphere"?
Subscribers, views, followers are all examples of this.
What are monetized conceptions of audiences or attention?
An approach to studying media that looks at how people consume, engage, and interpret media
What is the Cultural Studies approach to media studies.
The theory that the overlap of various social identities, as race, gender, sexuality, and class, contributes to the specific type of systemic oppression and discrimination experienced by an individual.
What is "Intersectionality"
a social function of media whereby media provide a shared experience for people who would otherwise not interact with one another.
What is "unifying diverse groups of people"?
a model of audience that suggest media influences and changes an audience's behaviors and beliefs.
What is "Audience as Outcome"?
a set of promises about the future of society made possible by the development and adoption of technology.
What is a discourse of new technology?
a lived system of dominant ideologies and values; "cultural common sense" usually reproduced by those in power.
What is Hegemony?
A social function of media whereby media provide us with individuals who epitomize the values of the social institution
What is "furnishing role models"
the breaking up of the traditional “mass audience” into smaller niche or specialty audiences through an expansion of media channels, access, and production tools.
What is "audience fragmentation"?
The idea that suggests the author or source is not the last word in the meaning of a text
What is the "Death of the Author?"
systems of established and prevalent social rules that structure social interactions. They enable ordered thought, expectation, and action by imposing form and consistency on human activities.
What are Institutions?
A social function of media whereby media provide representation of rituals, ceremonies and other practices meant to reenforce traditional transitions in life.
What is " helping people contend with change"?
the study of audience interpretation of media that occurs in specific contexts.
What is "Media Reception"
A tension that seeks to understand how social practices like media enable and constrain our lives.
Structure vs. Agency
A theory by neo-Marxists suggesting that the mass production, commodification, and standardization of media and culture affect society negatively.
What is the "Culture Industry theory"?
https://www.youtube.com/watch?v=Ml4WncBWF1g
Slime or "sliming" of Nickelodeon
What is "membership in a group"
watching the evening news, checking social media when we wake up, watching sporting events even if we are not interested in them, and "liking" social media posts are examples of this
What are "media rituals"?