Week 6 (Ch. 9/10)
Week 8 (Ch. 11)
Week 9 (Ch. 15/18)
Week 10 (Ch. 14/16)
Week 11 (Ch. 17/13)
100
A primary task of PR people - perhaps the most essential task in the eyes of those for whom PR people work. Involves coordinating executives to speak to the media, while counselling execs beforehand.
What is handling media interviews?
100
Made up of numerous subgroups: senior managers, first-line supervisors, staff and line employees, union labourers, per diem employees, contract workers and others.
What is the employee public?
100
1. The idea must precede the expression. 2. Don't be afraid of the draft. 3. Simplify, clarify. 4. Writing must be aimed at a particular audience.
What is the fundamentals of writing?
100
The group of people characterized by diets of highly processed food, the desire for bigger houses and more and bigger cars, higher levels of debt, and lifestyles devotes to the accumulation of nonessential goods.
What is the consumer class?
100
Positive contributions to the community's appearance. Participation in civic functions, activities, and education. Stability so the company can help grow with the area. Pride that they are residents.
What is community expectations of resident organizations?
200
1. What is our goal? 2. What content will we include? 3. How will we enhance design? 4. How will we enhance design? 5. How will we track use? 6. Who will be responsible?
How should you create a winning website?
200
A four-step communication approach built on communications that are strategic, honest, open and consistent.
What is SHOC?
200
1. Diversity of experience. 2. Performance. 3. Communications skills. 4. Relationship building. 5. Proactivity and passion. 6. Tramlines. 7. Intangibles.
What is keys to a successful public relations career?
200
(1) is the selling of a service or product through pricing, distribution, and promotion. (2) is a subject of marketing that involves paying to place your message in more traditional media formats, from newspapers and magazines to radio and television to the Internet and outdoors. (3) is the marketing of an organization and the use of unbiased, objective, third-party endorsement to relay information about that organization's products and practices.
What is "Marketing", "Advertising", and "Public Relations"?
200
With great opportunities a company is afforded, they needed to give back to society through participation in and contributions to not-for-profit organization committed to confront society's most pressing problems.
What is corporate social responsibility?
300
1. A reporter is a reporter. 2. You are the organization. 3. There is no standard-issue reporter. 4. Treat journalists professionally. 5. Don't sweat the skepticism. 6. Don't try to "buy" a journalist. 7. Become a trusted source. 8. Talk when not "selling". 9. Don't expect "news" agreement. 10. Don't cop a 'tude. 11. Never lie. 12. Read the paper.
What is steps to "dealing with the media"?
300
Techniques that can be adopted to reach the staff. Examples include internal communications audits, online communications, the intranet, print publications, bulletin boards, suggestions boxes and town hall meetings, internal video, and face-to-face communications?
What is employee communications tactics?
300
A form of writing where the first tier, or lead, of the story is the first one or two paragraphs. From there, paragraphs are written in descending order of importance, with progressively less important facts presented as the article continues.
What is the inverted pyramid?
300
Intersection of public relations and publicity, advertising, sales promotion and marketing to promote organizations, products, and services.
What is integrated marketing?
300
The capacity to understand, mobilize, coordinate and direct all strategic and policy planning functions, and all public affairs/public relations skills, toward achievement of one objective: meaningful participation in creation of public policy that affects personal and institutional destiny.
What is issues management?
400
Communities that allow participants, who share common interests, opinions, and activities, to interact with others to manage messaging, email, video, file sharing, blogging, discussion groups and all other manner of Internet discussion.
What is social networks?
400
These can lift employee morale, commitment and engagement. Examples: "Is your leadership rolling out a new strategy or initiative that will require more engagement than ever from your employees?" "Do you need to activate or reengage your employees as advocates or ambassadors?"
What is management questions?
400
A 30-second talk on who you are, what you are doing, and what you are trying to achieve.
What is an elevator speech?
400
Directly refers to someone appointed to investigate complaints about abuses committed by public officials. Now, the function is outsourced to a central location that customers can call to seek redress of grievances.
What is ombudsman?
400
1. Identify stakeholders. 2. Determine specific concerns for each stakeholder group. 3. Analyze specific concerns to fit underlying general concerns. 4. Conduct structured brainstorming with input from message-mapping teams. 5. Assemble supporting facts and proof for each key message. 6. Ask outside experts to systematically test messages. 7. Plan delivery of resulting messages and supporting materials.
What is message-mapping process?
500
The activity of trying to place positive publicity in a periodical, on a news site, or in the electronic media - of converting publicity to news.
What is pitching?
500
There must be a business purpose, be entertaining as well as informative, and be composed of riveting content.
What is social media effectiveness within an organization?
500
To influence a publication to write favourably about the material discussed. (1) is addressed to newspapers, magazines, radio or television. Whereas, (2) are designed to reach nontraditional journalists, bloggers and podcasters.
What is the difference between the News Release and Social Media Releases?
500
A practice that began with teenagers who appeared to be popular. It enlists "influencers" or "trend-setters" to spread the word about a particular product.
What is buzz marketing?
500
1. Terminate the crisis quickly. 2. Limit the damage. 3. Restore credibility.
What are the goals of crisis management?
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