MARKETING + WEB
When was the World Wide Web invented?
What is 1990?
The practice of creating, publishing, and sharing content with the goal of building the reputation and visibility of your brand
What is Content Marketing?
Cola, cherry, licorice, apricot, and cardamom are five of the 23 flavors famously advertised to be present in every can of what drink?
What is the Dr. Pepper?
This is the process of collecting and analyzing data from social media to measure the success of marketing strategies.
What is Social Media Analytics?
What vaccine was invented by Dr. Jonas Salk at the University of Pittsburgh?
Who launched the first personal computer?
Who is International Business Machines Corporation (IBM)?
This is the term for the number of times a post has been viewed on social media.
What is Impressions?
Now appearing prophetic, what device was announced in 2007 with the following slogan? "This is only the beginning."
What is the iPhone?
This is the term for the percentage of people who take a desired action, such as making a purchase, after viewing a social media post.
What is Conversion Rate?
What was invented by CMU computer scientist Scott Fahlman in 1982?
What is the first Emoticon? :-)
This is the process of partnering with individuals who have a large following on social media to promote a product or service.
What is Influencer Marketing?
This is the term for when someone interacts with a post on social media, such as liking, commenting, or sharing.
What is Engagement?
Chris Paul and his fictional twin brother Cliff Paul are often seen as primary spokespeople in commercials for what insurance company?
What is State Farm?
This is the term for the measurement of the number of people who have seen a social media post or advertisement?
What is Reach?
What Superhero did a famous Pittsburgh Native play?
Batman (Michael Keaton)
If you’re trying to get the word out about your business, you might give a free sample of your product to a social media influencer and have them post about it. Then, you could reward that person or pay them based on how many customers their posts brings to you. Which A-term describes this kind of marketing strategy?
What is Affiliate Marketing?
What does the acronym UGC stand for in social media marketing?
What is User-Generated Content?
What famed NFL quarterback parlayed 14 seasons with the Colts and 4 with the Broncos into a gig shouting "Cut that meat!" in a Mastercard "Priceless" commercial?
Who is Peyton Manning?
58% of your audience will stop watching your video within the first ____ seconds?
What is 90 seconds?
What were the Steelers called before 'Steelers'?
What are the Pittsburgh Pirates?
This is the term for when an influencer promotes a product or service without disclosing that they have been paid to do so.
What is Hidden Advertising or Influencer Fraud?
This is the process of identifying and analyzing a target audience to create effective marketing strategies.
What is Audience Segmentation?
What iconic global brand has featured all of the following slogans over various time frames in various countries? "Thirst knows no season, "Pure as Sunlight," "Passport to refreshment," "Life tastes good," "It's the real thing."
What is Coca Cola?
This is the term for the process of adjusting social media strategies based on data and performance metrics.
What is Social Media Optimization or Social Media Listening?
First Steelers Super Bowl?