Who’s Ready to Be Seen?
Dressed to turn heads on campus
What is Single College Students Looking to Hit the Town and Make an Impression?
They buy less, but when they do, it’s for keeps.
What is Gen Z Women 23-27 Looking For Pieces That Will Last Them a Lifetime and Beyond?
What is Gen Z Style Alchemists Who Turn Vintage Finds into Modern Statements?
First bag flex comes with a learning curve.
What is 14-21 YO First Time Luxury Bag Buyer Looking For Some Advice
They make old clothes feel new—and feel good doing it
What is Conscious Gen Z Consumers Taking Pride in Rewearing & Repairing
Outfits only exist if there’s someone to notice.
What is 20-27 YO Gen Zers who only get dressed when they’ll be seen?
These items grow with every phase of life.
What is Timeless Pieces That Can Anchor Their Evolving Personal Style?
They blur lines between suits and skirts like it’s no big deal.
What is Gen Z Women Who Express Themselves With Both Masculine and Feminine Styles?
They’re constantly moving, but somehow the essentials never fit.
What is Young Jetsetters Always OTG But Never Has Enough Carry-On Space?
no milestone or little moment goes unmarked!
What is Occasion Shoppers Looking to Commemorate Moments With Special Gifts?
They dress like old classmates are still keeping score.
What is 18-25 YO Gen Z Girls Looking to Impress Their High School Besties (And Enemies)?
Their outfits say ambition without needing a résumé.
What is 22-25 YO Young Professionals Wanting to Dress Aspirationally?
Their outfit quietly shows where they’re from.
What is Rooted Gen Zers Subtly Weaving Their Cultural & Lived Identities Into Everyday Style?
NEVER ENOUGH BAG CHARMS
What is Accessorizing Gen Zers Looking To ‘Birkinfy’ Over Everything Else?
Every outfit carries a memory worth keeping
What is Sentimental Shoppers who want to build memories with their clothes?
This person is always ready to be center stage
What is Concert goers who also want to be part of the show?
They question if hype really equals clout.
What is Shoppers driven by status who are reconsidering what luxury looks like?
Theres nothing performative about this tote
What is 21-26 YO ‘Soft Girls’ Looking For The Perfect Bag to Carry Around Their Books to a Coffee Shop or Park