Corporate strategy
A Corporate Strategy Building Block that makes Disney parks so successful?
What are Specific Assets?
Paris DisneyLand’s original name.
What is Euro disney?
An “unexpected bonus” Disney gained from acquiring ABC which made it profitable.
What is ESPN?
A business level strategy that Disney utilizes.
What is Differentiation?
One of these was NOT emphasized by walt.
A. teamwork
B. communication
C. cooperation
D. job titles
What is D. Job Titles?
Disney’s most important shared resource.
What are Disney Characters?
Disney's position on the global structure table.
What is Coordinated Federation?
The industry ABC was in that helped Disney.
What is Distribution?
The industry that is Disney’s most consistent earner.
Disney Parks
Disneys first broadway bound theater production.
What is Beauty and The Beast?
An example of a specific asset that Disney has.
What is Castle, costumes, etc.?
Tokyo Disneyland, Paris (Euro) Disneyland, etc. not all are owned by the USA Disney company. What is something we have discussed in class related to this?
What is Joint Venture?
An original benefit Disney had when acquiring ABC.
What is Distribution?
These are two reasons why disneys business level strategy is differentiation.
What is Theme Parks and Rides?
Katzinberg did this after leaving Disney.
What is Start Dreamworks?
An example of vertical integration that Disney used.
What is Buena Vista or ABC?
An example of how Disney used globalization of markets.
What is Abroad Theme parks?
Disneys biggest struggle after acquiring ABC.
What is Synergy, Managing the brand, and/or Managing creativity?
Disney did this to improve profitability of DisneyWorld over DisneyLand.
What is buying land around the park and building hotels on it?
Eisner used this to evaluate creativity.
What is The Gong Show?
Did Disney focus on Diversification or Vertical Integration? (Daily Double)
What is Both?
What do you think the biggest risk Disney took in opening Tokyo Disney land or Paris? (Daily Double)
What is Political OR Economic risks?
Was Disney’s acquisition of ABC a beneficial business decision or not? (Daily Double)
What is Yes and No?
Do you think Disney aligns with their business level strategy?
What is Yes or No.
How did Disney and ABC overcome their lack of synergy and what came of it?(Daily Double)
What is Synergy Boot Camp, Shared Knowledge, Transferred Competencies, etc.?