Social Media
What is a social media algorithm?
A system deciding what content users see.
What are the 4Ps of marketing?
Product, Price, Place, Promotion.
What is a bill of lading?
A shipping document proving ownership of goods
What is the Internet of Things (IoT)?
Network of connected devices that share data.
Why is China called “the world’s factory”?
Because of its massive production capacity and exports.
What is user-generated content (UGC)?
Content created by customers about a brand.
What is a target market?
The group of consumers a company focuses on.
What does FOB mean?
Free On Board (seller delivers to port of shipment).
What is Augmented Reality (AR) in e-commerce?
Technology overlaying digital elements on real-world shopping.
How did the COVID-19 pandemic affect global supply chains?
It caused shortages, delays, and higher shipping costs.
What is the main advantage of using social media for international trade?
Global reach with low marketing cost.
What is a SWOT analysis?
Strengths, Weaknesses, Opportunities, Threats.
What does UNCTAD stand for?
United Nations Conference on Trade and Development.
Why is Big Data important in global business?
It helps identify trends and improve decision-making.
What role does the EU play in regulating digital trade?
It sets strict standards (GDPR, Digital Services Act).
What is the difference between organic and paid social media?
Organic = free posts; Paid = ads
What is greenwashing?
False claims about being environmentally friendly.
Where is the WTO headquarters located?
Geneva, Switzerland.
What is AI used for in international trade?
For demand forecasting, personalization, and automation.
Why are rare earth minerals important for international trade?
They are essential for electronics, EVs, and green tech.
What is engagement rate?
A measure of interaction (likes, comments, shares)
What is circular economy?
Reducing waste by reusing and recycling.
What does HS Code stand for?
Why is an HS Code important?
Harmonized System Code.
For tariffs and classification of goods.
How is Machine Learning applied in e-commerce?
To recommend products and predict customer behavior.
How does geopolitical tension influence global e-commerce?
It increases costs, uncertainty, and regulatory barriers.