Digital
A more complex type of digital ad targeting using custom or curated lists of addresses.
Addressable Targeting
The amount an advertiser pays for 1,000 ad impressions.
CPM (Cost Per Thousand)
What is the first thing you should do when you receive a broadcast order?
Fill out the Broadcast Order Insertion Form
A term that represents how many times an ad was shown.
Impression
The two primary research partners we use to track television ratings and impressions
Nielsen and ComScore
Any television set that is connected to the internet and can stream video content. These are most often videos that are streamed via apps that are downloaded
CTV (Connected Television)
The number of times you touch each person with your advertising message.
Frequency
The daypart that takes place from 3p-6 every day
Early Fringe
Refers to the number of people who saw the ad and watched 100% of the video ad.
Completions
A geographic region defined by TV/Radio broadcast planners. Traditionally they are geographical regions with high population densities at their center and economic ties throughout the area.
DMA (Designated Market Area)
An advertising technique in which users are served ads based on their previous online behavior, such as website visits, or content they’ve interacted with.
Retargeting
This number describes the relationship between the cost of a television commercial and the estimated number of people or households who view it.
CPP (Cost Per Point)
Also known as an infomercial, it seeks to elicit an immediate response from the consumer in real-time, whether through phone calls or visits to a website. They can be long-form (up to 30 or 60 minutes) or short-form (:30, :60, :90, 1:20).
Direct Response
Content or information gathered and collected by a company from their own website for their own use. Highly valuable due to its quality. Accurate and relevant to the business that was collected.
First Party Data
The term that is used title commercial spots to help identify and place them where they need to go
ISCI Codes/Ad IDs
Nexstar is 3rd party audited to ensure digital impressions are served to real human audiences - name 2 of the 3 partners we utilize.
DoubleVerify
Human (Previously WhiteOps)
IAS (Integral Ad Science)
The number of people touched with a marketing message are exposed to a message.
Reach
Means taking a break in scheduling. For example, if you specifically do not want your campaign to run over a holiday, you can select those dates to be removed from your campaign.
Hiatus
Households that were served an ad and then later visited the client website.
Household Site Visits
If we want to see a first glance at how a program did from the day prior, what would we refer to?
Hint: Ashley Johnson sends these out daily
Overnights
The process of improving a website’s performance and positioning in organic search engine results. It is an ongoing practice since Google’s Algorithm changes frequently. This will help a business organically rank on google for relevant searches.
SEO (Search Engine Optimization)
A specific instruction or prompt that encourages the viewer to take a desired action. It is typically presented as text, a button, or an interactive element within the ad and serves as a direct invitation for the user to engage further with the advertiser's offering.
CTA (Call to Action)
The rescheduling of an ad or commercial by an advertising media operator or account executive when it was not broadcast, displaced, or pre-empted.
Makegood
What can we pull to measure the ratings and/or impressions at the end of a broadcast campaign.
Bonus 100pts: Where do you go to do this?
Pull a Post
Bonus: Wide Orbit Media Sales
The practice of leasing the right to broadcast TV shows to multiple TV stations without going through a broadcast network. The program runs on a different TV network than the one on which it was initially broadcast.
Syndication