Coffee Brands in China
Name 3 coffee brands that are in China.
One of the 3:
Starbucks
Luckin coffee
Mint coffee
Coffee Box ???
Pacific coffee
Greybox coffee?
Fisheye coffee?
U.B.C coffee?
What is the most popular coffee drink in China?
Expresso
True or false: The chinese coffee market is expected to grow by 10-11% annnualy.
False - 7-8%
What is chinese coffee consumption more about: Taste or status?
Status
Which social media platform is widely used in China for brand promotion and marketing, often compared to Twitter?
What is the biggest/most popular instant coffee brand in China?
Nescafe
Name the brewing method that involves mixing coffee grounds with cold water and allowing them to steep for an extended period, resulting in a smooth and less acidic coffee concentrate.
Cold brew
What is a type of coffee that appeals to younger generations that is specific to China?
Fruit coffee
In Chinese culture, it is common to add this ingredient to coffee to enhance its flavor and aroma. What is it?
Condensed milk
Name the popular Chinese e-commerce platform that offers various marketing tools, such as livestreaming and influencer collaborations, to promote brands and products.
Taobao
Luckin coffee
What is a type of coffee that is an espresso drink that consists of a single or double shot of espresso, which is then poured over cold milk and served in a cold glass?
Dirty
What is a different way of ordering that is more common in mainland China than in western countries?
Ordering from app / takeaway
What 2 generations are more open to to new experiences, and will often seek out new cafés and ways of drinking coffee?
Gen Z + millenials
what brand had came up with a unique unstaffed shopping experience, where people were able to order online and pickup their drinks at another machine
The luckin coffee express (Lucking coffee will also be a valid answer)
Tim Hortons
a brewing method that involves a process of mixing coffee with boiling water
ascended from the flask through siphonage to extract and filter the coffee.
siphon coffee
This coffee drink is infused with nitrogen gas, resulting in a smooth and creamy texture with a velvety mouthfeel.
Nitro cold brew
Which Chinese city is famous for its unique coffee houses, known as "hutongs," where coffee is served in a traditional Chinese ambiance?
Beijing
This brand gained popularity through innovative marketing strategies, such as creating engaging social media content, and organizing interactive events to connect with their target audience. It also originally started as a popular tea brand, before moving into the coffee industry. Can you name this brand?
Heytea
What is a UK company that entered China's RTD (ready to drink) coffee market sector in 2020?
Costa coffee
In this brewing method, coffee grounds are placed in a special pot, and hot water is added to brew the coffee under pressure.
Turkish coffee
What has Luckin coffee collaborated with recently, and what drink did they create? (hint: this drink was very popular and sold out very quickly)
Maotai infused coffee (alcoholic latte)
What is different in the type of coffee that is demanded/more popular in beijing than in shanghai?
In shanghai, cafes must produce fun seasonal offerings and constantly be evolving and adapting their menus, while beijing has a more historic and artistic vibe.
This Chinese coffee brand successfully leveraged key opinion leaders (KOLs) and influencers to establish its presence in the market, creating a strong brand image and following.
Luckin coffee