Brew & Craft
Origin & Ethical Sourcing
Roast & Blend
History of Coffee
The Last Ten Feet
100

These are the four Coffee tasting characteristics

What is aroma, acidity, body and flavor.
100

 Starbucks focuses on these high quality coffee beans which grow at high elevations of 3,000-6,000 ft.

What is Arabica beans.

100

This was the first coffee made in partnership with our customers. They asked for a coffee that was rich, balanced, smooth and brewed in our stores every day.

What is Pike Place Roast

100

The year Starbucks sold its first Caffe Latte.

What is 1984

100

 These are the Four Fundamentals of brewing.

What is proportion, grind, water and freshness.

200

The three layers of an espresso shot.

What is the crema, body and heart.

200

These are the three primary coffee-growing regions, each distinct in landscape, climate and the flavor it imparts to the coffees grown and processed there.

What is Latin America, Africa,Arabia and Asia Pacific.

200

What are coffees called that highlight the distinct flavors of a specific country or region?

What is Single-Origin

200

Legend has it that this person first discovered coffee berries in Circa A.D. 800-900

What is Kaldi The Goat herder

200

This is the perfect pour time for a shot of espresso

What is 18-23 seconds

300

The five steps of the milk steaming routine.

1. Pour milk

2. Aerate milk

3. Steam milk

4. Sanitize the steam wand

5. Groom the milk

300

the number of coffee tree(s) needed to grow about five to six pounds of cherries each year. That means a coffee tree works for an entire year to make enough beans for a pound of roasted coffee!

What is one coffee tree. A coffee tree works for an entire year to make enough beans for a one pound bag of roasted coffee.

300
This core coffee is served daily in our store and is an example of a pre roast blend. Green coffee beans are blended together prior to roasting to bring up peak aroma and flavor.

What is Pike Place Roast

300

The time it takes for a coffee cherry to ripen from green to red.

What is 9 months.

300

This is a part that costs $1.96 to replace and when worn or dirty can result in a leaking coffee server or poor coffee quality. 

What is a seat cup
400

Milk is made up of a complex mix of these three components. 

What is Sugar, Fat and Protein.

400

The cornerstone of our ethical sourcing approach is one of the coffee industry’s first set of sustainability standards, verified by third-party experts. This practice was developed in collaboration with Conservation International (CI) helping to ensure 99% of our coffee is ethically sourced.

What is Coffee and Farmer Equity (C.A.F.E) practices

C.A.F.E. Practices has helped us create a long-term supply of high-quality coffee and positively impact the lives and livelihoods of coffee farmers and their communities.

400

The five steps of coffee cherries after harvest.

What is Processing, drying, resting, dry milling, export.

400

This multi-region blend has been winning hearts for decades. Originally created as a dessert coffee for a Seattle restaurant, it quickly became a hit in our stores. 

What is Caffè Verona

400

This is the part of brewing coffee that causes it to taste overly strong when served before the entire batch has finished brewing. 

What is extraction.


Not only will the customers coffee be under extracted and overly strong, but the rest of the coffee batch will taste poorly too.

500

The three T's of Brewing

What is Time, Temperature and Turbulence.
500

The four parts of C.A.F.E. Practices that help us both create a long-term supply of high-quality coffee and positively impact the lives and livelihoods of coffee farmers and their communities

What is quality, economic transparency, social responsibility and environmental leadership. 

500

Three main processing methods once ripe coffee cherries have been picked.

What is washed, semi washed and dried (natural.)

Washed=typically light to medium body, increase tanginess and acidity.

Semi-washed= softens acidity and contributes to a smooth mouth feel and medium body.

Dried= This method imparts intense berry like flavor and diminishes acidity.


500

Starbucks installed its first espresso machine in a cafe this year.

What is 1984

500

The average cost of a service call on an espresso machine equals how many lattes.

What is 333 lattes

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