Background Information
First opened in
Tempe, Arizona
The company was co-founded by Donald and Susan Sutherland
1988
Co-______
Branding
To help communicate company goals to all employees, Cold Stone Creamery distributes a white pyramid with words in red font that identify the company's mission, vision, and purpose. The design elements are:
Characteristics of the message receiver that influence comprehension
There are over 1300 stores in the U.S., Puerto Rico, Guam, and _____
Japan
Names the 11th fastest growing company by Entrepreneur magazine.
2006
Opening New ______
Stores
Comprehension of Cold Stone Creamery's message to be the number one best-selling ice cream will become severely reduced if:
messages are so frequent that they become highly familiar
Owners
Donald & Susan Sutherland
Cold Stone merged with Kahala Corporation
2007
Cold Stone Creamery achieved the success and set its sights on even greater heights through the careful and thoughtful application of:
managerial planning and goal setting
Leaders at Cold Stone Creamery say they launched stores in Japan because Japanese consumers have Western brand awareness that enables them to comprehend the American ice cream experience. The leaders are making a case that:
Japanese consumers have schemas and prototypes against which they can positively evaluate and comprehend Cold Stone Creamery.
Cold Stone Creamery is co-branding with Tim Hortons and:
Rocky Mountain Chocolate Factory
CNBC Documentary “Behind the Counter: The Untold Story of Franchising reported on the failures and successes of franchising”
2019
Pyramid of success 2010 states the company's:
Vision, mission, daily purpose, success factors
The "ultimate ice cream experience" at Cold Stone Creamery is a total service event created by the crewmembers and store atmosphere as much as by the quality of the ice cream. Consumers will evaluate this total service event based on:
scripts
Core values:
Do the Right Thing, Be the Best... Be #1, Bring Out the Best in Our People, Profit by Making People Happy, Win as a Team
Legal Issue
2009
Made plans to reach goals which were: Communicating goal to everyone, empower employees, and increase ___ ______ ______ (AUV)
Increase unit average volume
Leaders at Cold Stone Creamery want their ice cream brand to evoke which of the following mental linkages in customers' associative networks?
Number one best-selling ice cream brand, ultimate ice cream experience, and fun atmosphere