Color Wheel
What are the three primary colors?
Red, yellow, and blue
Harmony is known as what?
A dynamic equilibrium.
Color context is about understanding the idea that color has _______________ rather than __________________________.
Color context is about understanding the idea that color has meaning rather than aesthetics.
What is a psychological function of the color green?
Calm, Nature, Security, Etc.
Saturation can be identified as what?
The intensity of color.
What are the three secondary colors?
Orange, Green, and purple
Extreme unity leads to ________________ while extreme complexity leads to ____________________.
Extreme unity leads to under-stimulation while extreme complexity leads to over-stimulation.
There are three concepts includes in color context, what are they?
DAILY DOUBLE
Color-in-context theory
Simultaneous Contrast
Color Manipulation
Psychological function in color theory affects what three variables?
Affect, Cognition, and Behavior.
Value is a color property that describes how __________ or ___________ a color is.
Value is a color property that describes how light or dark a color is.
What primary colors blend together to create the three secondary colors?
Blue + Red = Purple
Blue + Yellow = Green
Red + Yellow = Orange
True or false, in color harmony, organic colors are not classified in any formulas. It stands alone.
True.
Color manipulation is the ability to do what with hues of color.
Change them by adjusting saturation, temperature, and value.
If green and blue are associated with health, what message would advisers be conveying when using them on food packaging?
That the item is a healthy or natural option to the consumer.
How is saturation measured on the color wheel?
The distance from the center of the color wheel.
What are the six tertiary colors?
Vermilion, magenta, violet, teal, chartreuse, and amber.
Analogous colors is any three colors that are side by side on the color wheel and complimentary colors is any two colors that are directly opposite on the color wheel.
Color-in-context theory's main premise is that the effect of color is dependent on what?
The psychological context in which it is perceived.
List four examples of the psychological function of yellow being used in fast food places to convey hunger.
DAILY DOUBLE
McDonalds, Subway, IN n' OUT, Carl's JR., Sonic, Etc.
Temperature, in color manipulation, can be adjusted by adding or subtracting which colors?
Orange and Blue
What primary and secondary colors blend together to make all six of the tertiary colors?
Red + Orange = Vermilion
Red + Purple = Magenta
Blue + Purple = Violet
Blue + Green = Teal
Yellow + Green = Chartreuse
Yellow + Orange = Amber
When using complimentary colors, the opposing colors create what two variables in an art piece?
The opposing colors in an art piece create maximum contrast and maximum stability.
Simultaneous Contrast is also known as what?
Chromatic induction
There are 2 potential NEGATIVE psychological functions for the color white. What are they?
Sterility/coldness and Emptiness/isolation.
Define value contrast and gradation.