Typography Basics
Vocabulary
Psychology of Color
Illustrator, Software, Shape
Professor's Pick
100

What term describes the spacing between individual characters?

kerning

100

Name the 3 primary colors.

Red, Blue, Yellow

100

If a student has an interview for a new internship, what color would be a good choice to wear, as it's often called "the trust color."

blue

100

If I have 3 circles drawn in Illustrator and I want to move them around as one unit. Name 2 ways you can accomplish this.

Select all using shift (or marquee),

group them together

100

When Professor Ross goes to the makeup counter to buy concealer for the dark purple circles her students gives her, what color does she look for to neutralize them?

yellow
200
What is the line called that the characters "sit on?"

baseline

200
A sepia toned photograph is made up up shades and tones of the same hue. What color scheme do we refer to this as?

monochromatic 

200

If you were creating a public space for students to study, what 2 colors would you use to create a relaxing space -- according to color psychology.

blue, green

200

If Illustrator gives you an error, that it cannot find a linked file, such as a photograph, what is the issue?

the image file has moved, or it's been deleted
200

Name the inventor who introduced printing to Europe with the printing press.

Johannes Gutenberg 

300

When a paragraph is left aligned, a designer will get irregularities on the right side. What are they called?

rags

300

You can easily spot these colors, found on the color wheel, because they are always hyphenated. 

Tertiary colors

300

If a fashion designer wanted to "downplay" the saturation of a grey that had red undertones, what pairing would they want to stay away from?

green

300

Although this will increase the size of your .ai file, it's best to _________ a raster image if you'd like to send your .ai file to a fellow designer, so that they can see the file as you wish them to see it.

embed

300
Serifs are a remanent of the ________ that were used by the Roman's to plan out lettering that would be carved into stone.

brushes

400

This font was originally rolled out in Microsoft's Windows 95 in 1994. It was one of the first typefaces that resembled handwriting with it's "single story" As and Gs. 

Comic Sans

400

If the ________ of the typography and the background are too similar, legibility may be compromised, as there isn't enough contrast for the reader to distinguish the characters, especially at a distance.

value

400

Often associated with royalty, Queen Elizabeth the first forbade anyone to wear this color. The association came about because of the cost to produce it using mollusks and later indigo.

Purple

400
If you are sending your .ai file to a printing company, it is best to always ________ your text so that it appears to them the way you wish for them to print it.

outline, create outlines

400

Although sometimes (incorrectly) used interchangeably today, these two terms mean different things. A FONT is a specific variant, such as Times New Romans, 12pt, Normal, but a ___________ is the collective name of a FAMILY of related variants within one font.

Typeface

500

What is the term we use if a designer pairs a thin weighted font juxtaposed with a heavier font to create emphasis. 

Anomaly 
500

Name the 4 ways that the spacing between lines can be expressed depending on context and discipline.

Line height, 

line spacing, 

inter-line spacing, 

Leading

500

Name 3 companies that use the "youthful color" in their logos.

Pink -- Barbie, Victoria Secret, T-Mobile, Dunkin Donuts, Mary Kay, Baskin Robbins, Lyft, Taco Bell, Hello Kitty

500

Name 3 ways that a graphic designer can create (3D) dimension in their forms.

tapering lines, using value, texture

500

Sometimes referred to as a PMS color, these colors are used primarily by the printing industry as a standardized color reproduction system. The 2019 color of the year is called "Living Coral!"

Pantone (Pantone Matching System)

M
e
n
u