Psychology of Colors
This color means trust, loyalty, imagination, confidence, and freedom. Tech giants like Facebook use this to get you to 'trust you' with their information.
Blue
How do you make green?
Mix blue and yellow.
Blue is ___________ to orange on the color wheel (answer is NOT across)
complementary
The word hue is just another word for ______?
color
What another name for purple?
Violet.
If you want to make a baby cry, just hang out with them in a bright __________ room. If you want to calm an opposing team down (drain their energy during halftime), paint their locker room _____________.
yellow, pink
How do you make purple?
Mix blue and red.
Red, yellow, and blue are called _____ colors
primary
The three characteristics of color are hue, i_______, and v________.
intensity, value
The color purple is _________ by 3M. Is it patented, copyrighted, or trademarked?
Trademarked
This color makes a person think luxury, royalty, ambition, and magic. Kinds and queens used to wear this color because it was rare and did not often occur in nature.
purple
How do you make orange?
Mix yellow and red.
Name 2 pro sports teams or brand logos that use complementary colors
answers may vary
Target can't sue Coca-Cola for using a similar red, because they are not selling ________ products.
Competing
This color psychologically makes a person think purity, perfection, cleanliness, and safety. Apple uses this in its store design and product logos to create a sense of being 'high tech.'
white
How do you make the color white?
add red, orange, yellow, green, blue, indigo, and violet
Sports teams often use complementary colors schemes because it causes the eyes to __________, creating excitement in the brain.
flicker/move
Thomas Young (1773 – 1829), known as the founder of physiological optics, discovered that color perception happens within the retina of the eye sends info to three kinds of nerve fibers that respond to ____, __________, and __________ light. Computer screens read color in these three hues as well.
Red, Green, and Blue
RGB color
The color blind gene often occurs more frequently in this gender.
Male
Color influences our perceptions, but it is not the same for every person. Give an example.
effects of culture, perception, personal experience, etc.
What is the difference between tint and shade?
tint: take hue (color) and add white
shade: take hue (color) and add black
______ color schemes are often found in nature and are harmonious and pleasing to the eye.
Analogous
Describe how a red skinned apple doesn't have red 'in' it.
The red is reflected off the object (what we see) and the other colors of the rainbow are absorbed (what we don't see).
The primary color __________ stimulates appetite, while the primary color _________________ decreases appetite.
red; blue