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100

1

How are you driving utilization in your IVTM accounts?  

100

2

What is your strategy to overcome issues with securing a PO?

100

3

Is there something you want to learn more about our competitors? If so, what?

0

4

When a customer says they’re happy with their current vendor, how do you open the door to a new conversation?

0

5

How do you identify opportunities or weaknesses when a competitor has a strong influence on an account?

200

6

Tell me about a time you successfully turned a price objection into a value conversation. What did you say or do?

200

7

How do you uncover true decision drivers, beyond what the customer initially tells you?

200

8

What did you learn from a competitive loss that changed how you approach deals today?

400

9

Can you describe a time when a cross-functional partnership (clinical specialist, service, marketing) helped you win?

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