Intro to Media
(Chs.1, 2, 3)
(Chs.1, 2, 3)
When Dr. Zoe thinks to herself "I wonder how my COM 101 lesson went last week," this is an example of this level of communication.
intrapersonal communication
This was the first book printed by Gutenberg using moveable type.
The Bible
This was the first easy-to-use graphical web browser.
Mosaic
This era was marked by the transition from small-scale production done by hand to large-scale production done in factories using steam power.
Industrialization
This is defined as any published statement that unjustifiably exposes someone to ridicule or contempt.
libel
Jordan often wakes up and watches the news as he drinks his morning cup of coffee. He likes to know what is happening in his area. This illustrates this common function of media use.
surveillance
Amare is scrolling through his preferred news website and sees a headline that reads "Local Community Rebuilds After Devastating Storm." This headline is an example of this journalistic value.
social order
Naiyah decides to stop supporting a YouTuber she recently discovered had Tweeted racist and homophobic remarks several years ago. Naiyah also notices that this person is losing a large amount of subscribers on YouTube and other social media. This is an example of this phenomenon
cancel culture
Dr. Zoe logs on to Facebook to see what her extended family has been up to and notices an advertisement for a t-shirt with text that reads, "I am a mom, Eagles fan, and PhD. What is your super power?" This very specific product advertisement is a result of this phenomenon.
targeting
The popular brand Celsius is being sued for libel by Monster Energy for posting on their social media, "Monster is so gross. Try Celsius instead if you wanna be cool!" This type of defense can be used in this case.
*This is not actually happening!*
opinion
Dr. Zoe lets her daughter watch Bluey in order to help teach her important lessons like telling the truth and sharing. This illustrates this common function of media use.
socialization
This easy-to-conduct test is used to explain how women are portrayed in media in relation to their male counterparts.
The Bechdel Test
Esther sees a funny TikTok that reminds her of her best friend. Instead of saving the video and sending it her friend, Esther types her friend's TikTok username in the comment section which links to their account and notifies the friend. This illustrates this characteristic of social media.
tagging
On the hit TV show Shameless, members of the Gallagher family are shown with groceries from Aldi. This is an example of this type of advertising.
Product placement
Azariah notices she is featured in an online advertisement for the new brand Weaplica. She remembers taking the photo with the product and posting it on her personal Instagram story but never agreed to be featured in an advertisement for the company. This is an example of this type of invasion of privacy.
Misappropriation
When Kay logs on to Netflix, he sees banners for the TV show "When They See Us." When Dr. Zoe logs on, she sees banners for different content. The targeting of niche audiences illustrates this approach to the media business.
long tail
Kat is a subscriber to the YouTuber Jenna Marbles. In 2020, Jenna Marbles decided to take an indefinite hiatus from the platform. In turn, Kat felt she had lost a friend and is experiencing this negative effect of parasocial interaction theory.
parasocial breakup
This process involves computers breaking up messages into smaller components before sending them along a network to be reassembled by another computer.
packet switching
In the documentary Advertising and the Edge of the Apocalypse, Sut Jhally uses this word to explain how advertising is everywhere and virtually unavoidable.
colonization
When considering the classic moral dilemma, The Trolley Problem, Christian considers and decides that it is best to sacrifice one life to save several lives. Christian is living by this ethical principle.
The Principle of Utility (or Utilitarianism)
Kyla and Ben both view the same advertisement for the same product but only Kyla decides to purchase the product. This illustrates this effect of media usage.
active audience effect
This person invented the wireless telegraph.
Guglielmo Marconi
The first videogame was created and demonstrated in this year.
1958
In 2015, AACC's strategic communication department developed location-based Snapchat filters featuring the school's Riverhawk mascot and slogan "redefine yourself." Students on campus were able to use these filters in their own user-generated content. This is an example of this type of advertising.
Native advertising
When considering the classic moral dilemma, The Trolley Problem, Khatrina decides to not interfere with the trolley at all since she does not want her pulling the lever to become universal law. Khatrina is living by this ethical principle.
Categorical Imperative