5 Canons of Rhetoric
How you present everything that you have put together in the speech
Delivery
Shows what the whole speech is about.
Central idea
A word that imitates the sound it represents (ex: buzz, whoosh)
Onomatopoeia
A group technique for solving problems, generating ideas, stimulating creative thinking, etc. by unrestrained spontaneous participation in discussion.
Brainstorm
Collection of methods for planning experiments, obtaining data, organizing, summarizing, presenting, analyzing, interpreting, and drawing conclusions based on data.
Statistics
Arrangement
At the end of my speech I want my audience to do.
Focus purpose
A comparison without using like or as
Metaphor
Increasing the job knowledge, skills, and abilities that are necessary to do a job effectively. Bring all skills learned together.
Skill training
Testimony from ordinary people with first hand experience on a topic
Peer/Lay Testimony
How you speak and the language and words that are used
Style
Lacing a speech with compelling phrases that you find in a source but do not credit.
Patchwriting
The characteristics of a population with respect to age, race, gender, sexual orientation, educational level, and religious views of an audience.
Demographics
Affecting, or arising in the mind; related to the mental and emotional state of a person. Your mind. Ex (Happy, angry, scared, sad).
Psychological
Ethical
Having to do with morals, values, right and wrong. An honest speech.
Remember off-hand/brain (pull from the mind)
Memory
What do transitions do in speeches?
Help the speech flow
Repeating what's been said
Redundancy
An unpleasant state that arises when a person recognizes the inconsistency of his or her actions, attitudes, or beliefs.
Cognitive dissonance
When the two cases being compared are classified the same way
Literal Analogy
Creativity in a speech
Invention
Main purposes of an intro in a speech
Attention: quote, story.
Introduce topic: talk about it.
Establish credibility: trust, one sentence.
Preview main points: what you'll talk about in speech.
A similarity or comparison between two different things or the relationship between them.
Analogy
A type of exposure therapy that associates a pleasant relaxed state with gradually increasing anxiety-triggering stimuli. Commonly used to treat phobias. Overtime to reduce anxiety. Anxiety gets better as time goes on.
Systematic Desensitization
Three ways to determine the purpose of a speech.
1. Inform.
2. Persuade.
3. Entertain.