__________ research values things which can be precisely, objectively counted
What is quantitative
100
A research method in which a group of people are asked questions, in order to discover the thoughts and/or behaviors of a larger group of people.
What is a survey
100
_________ means "hidden, below the surface." It's the opposite of overt.
What is covert
100
The 1984 "Morning in America" television ad was produced for whose Presidential campaign?
Who is Ronald Reagan
100
DAILY DOUBLE:
_______________ is a rhetorical device in which part is used to stand for the whole, or the whole for a part, i.e.: "The White House stated today that it will not back down from its plans, despite opposition...."
What is synecdoche
200
In the language of communications research, the four-letter word _________ might be used to categorize a book, TV show, movie, song, ad, or other creative, communicative product.
What is "text"
200
People using this research method might, for example, count the number of violent acts on prime-time television shows, or the amount of newspaper coverage of environmental stories.
What is content analysis
200
____________ is the study of signs and symbols.
What is semiotics
200
This British soldier and explorer was made famous by the man that this building was named after.
Who is T.E. Lawrence (Lawrence of Arabia)
200
Which airline's commercial did we examine as a part of the semiotics unit?
What is Delta
300
The word _________ can be defined as the number of individuals a researcher draws out of a larger population.
What is "sample"
300
When researchers administer questionnaires to every member of a group, NOT just a representative sample, they are conducting a _____________
What is a census
300
Convince me that you know the answer to this: ___________ began as the study of persuasion.
What is rhetoric
300
This Austrian doctor invented psychoanalysis and wrote many important works of psychoanalytic theory
Who is Sigmund Freud
300
What country did the Arab Spring - a set of revolutionary movements aided by social networks like Facebook - begin in?
What is Tunisia
400
A comparison across time, i.e the difference in TV viewing habits between Marist students today versus Marist students in 1980, is called a ________________ comparison
What is diachronic
400
"_________________ does not equal causation" is a good rule to remember - in research, and in life.
What is correlation
400
You'd be most likely to dig up primary and secondary sources if you use this research approach
What is a historical approach/historical methods
400
This Italian semiotician and novelist said that "signs are anything that can be used to lie"
Who is Umberto Eco
400
This lower-case letter is the conventional symbol used to show how many people are in your sample; i.e "___ = 150"
What is "n"
500
The term ____________________ means "having to do with the nature of knowledge"
What is epistemology
500
________________ is the term for the percentage of people who answer a survey; as a researcher, you want it to be high!
What is "response rate"
500
A ____________ is "a systematic and all-inclusive sociopolitical explanation of what goes on in a society."
What is ideology
500
This Swiss linguist came up with several important communications-related ideas; one is that human beings inevitably think in terms of binaries, or oppositions. He's also credited with inventing "semiology."
Who is Saussure
500
The famous Apple Super Bowl ad that showed a lone woman rebelling against a totalitarian society is associated with a book named after a year. What is the year and who is that book's author?