__________ research values things which can be precisely, objectively counted
What is quantitative
100
A research method in which a group of people are asked questions, in order to discover the thoughts and/or behaviors of a larger group of people.
What is a survey
100
A _________ is something that is hidden, below the surface, found through subjective interpretation and association. It's the opposite of "denonation."
What is connotation
100
He wrote our main textbook, "Communication Research Methods in Postmodern Culture."
Who is Larry Z. Leslie?
100
DAILY DOUBLE:
_______________ is a rhetorical device in which part is used to stand for the whole, or the whole for a part, i.e.: "The White House stated today that it will not back down from its plans, despite opposition...."
What is synecdoche
200
In the language of communications research, the four-letter word _________ might be used to categorize a book, TV show, movie, song, ad, or other creative, communicative product.
What is "text"
200
People using this research method might, for example, count the number of violent acts on prime-time television shows, or the amount of newspaper coverage of environmental stories.
What is content analysis
200
____________ is the study of signs and symbols.
What is semiotics
200
This Roman senator is often credited with devising the 5 canons of rhetoric.
Who is Cicero?
200
We examined this automaker's commercial as a part of the rhetoric unit.
What is Chrysler?
300
The word _________ can be defined as the number of individuals a researcher draws out of a larger population.
What is "sample"
300
When researchers administer questionnaires to every member of a group, NOT just a representative sample, they are conducting a _____________
What is a census
300
Convince me that you know the answer to this: ___________ began as the study of persuasion.
What is rhetoric
300
This political pollster and consultant used methods like focus groups to come up with the term "death tax."
Who is Frank Luntz?
300
What country did the Arab Spring - a set of revolutionary movements aided by social networks like Facebook - begin in?
What is Tunisia
400
A _______ _________ question is one that asks a survey respondent to quantify a subjective feeling or experience, i.e;
How likely are you to get this question right?
Not likely Somewhat likely Very likely
What is a Likert scale
400
"_________________ does not equal causation" is a good rule to remember - in research, and in life.
What is correlation
400
Another possible name for a "group interview" is a _____ _______
What is a focus group?
400
This French semiotician said that "the cultural work done in the past by god and epic sagas is now done by laundry detergent commercials and comic strip characters..."
Who is Roland Barthes?
400
This lower-case letter is the conventional symbol used to show how many people are in your sample; i.e "___ = 150"
What is "n"
500
The term ____________________ means "having to do with the nature of knowledge"
What is epistemology
500
________________ is the term for the percentage of people who answer a survey; as a researcher, you want it to be high!
What is "response rate"
500
______________ allow people to link abstract concepts to concrete knowledge and experiences - without using "like" or "as."
What are metaphors?
500
This Swiss linguist came up with several important communications-related ideas; one is that human beings inevitably think in terms of binaries, or oppositions. He's also credited with inventing "semiology."
Who is Saussure?
500
This is the name of the governmental report that led to the creation of the IRB system of research oversight at colleges, universities and other research institutions.